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Consumer Insights report
Whirlpool is the leading washing machine brand in the United States. Founded in 1911, the American manufacturer of home appliances attracts consumers from all age groups, located in towns, rural, and urban communities across the U.S.
Music is an important interest of Whirlpool owners in the U.S., and many of them consider a happy relationship as an important aspect of life.
This report covers Whirlpool in the washing machines market landscape of the United States.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
Topics include
This report offers the reader a comprehensive overview of Whirlpool owners in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Whirlpool owners in the United States (''brand users'') against U.S. washing machine owners in general (''category users''), and the overall U.S. onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)