Smart Speakers: Google Home (Google Assistant) Brand Report (India) 2020

Statista Global Consumer Survey

Smart Speakers: Google Home (Google Assistant) Brand Report (India) 2020 This Brand Report covers Google Home (Google Assistant) in the smart speakers market of India and is based on data from the Statista Global Consumer Survey 2020.

Topics include
  • Customers' demographic profile
  • Customer lifestyle
  • Marketing touchpoints
Content

Overview

  • Introduction
  • Key findings


Google Home (Google Assistant) Customers' Demographic Profile
  • Brand usage
  • General demographics
  • Life stages
  • Income
  • Household classification
  • Type of community

Google Home (Google Assistant) Customers' Lifestyle
  • Attitudes
  • Hobbies & Interests
  • Attitudes towards innovation
  • Life values

Google Home (Google Assistant) Customers' Marketing Touchpoints
  • Internet usage by device
  • Social media usage
  • Media usage
  • Advertising touchpoints

Appendix
  • Global Consumer Survey
  • Methodology
  • Authors

  • Language: English
  • Released: July 2020
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