E-commerce in Nigeria

The Statista dossier
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Statista Dossier on e-commerce in Nigeria

Table of contents

  • 1. Overview
    • Readiness to engage in and benefit from e-commerce in Africa 2019, by country

    • E-commerce retail as share of total retail in Africa 2020, by country

    • Share of mobile e-commerce in Africa 2020, by country

    • Nigeria: online usage penetration 2016-2026

    • Nigeria: number of online users 2015-2025

    • Estimated mobile broadband coverage in Nigeria 2017-2025

    • Attitudes towards online shopping in Nigeria 2020

  • 2. Spending & Payments
    • E-commerce spending in Nigeria 2020, by category

    • E-commerce spending growth in Nigeria 2020, by category

    • Popularity of financial products or services in Nigeria 2021

    • Visa, Mastercard market share in Nigeria 2020

    • Share of payments with e-wallet in Nigeria 2020, by leading service

    • Online purchases by category in Nigeria 2020

    • Popularity of financial products or services in Nigeria 2021, by gender

  • 3. Marketplaces
    • Online marketplaces in Africa 2019, by country

    • Web visitors of all online marketplaces in Nigeria 2017-2019

    • Online marketplaces open to foreign sellers in Nigeria 2019

    • Popular online marketplaces for physical goods in Nigeria 2019

    • Visitors of online marketplaces in Nigeria 2019, by segment

    • Distribution of traffic on online marketplaces in Nigeria 2019

  • 4. Jumia
    • Annual net revenue of Jumia Technologies AG 2017-2020

    • Active customers of Jumia Technologies AG 2017-2020

    • Number of web visitors of Jumia in Africa 2017-2019

    • Preferred payment methods on Jumia in Nigeria 2017

    • Browsers used to access Jumia mobile website in Nigeria 2018

    • Average prices of smartphones on Jumia in Nigeria 2014-2018

  • 5. Other players
    • Visitors of Konga.com 2017-2019

    • Visitors of Konga.com in Nigeria 2019, by age

    • Visitors of NigeriaCarMart in Nigeria 2017-2019

    • Visitors of Chutku in nigeriacarmart.com 2017-2019

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