E-commerce in Nigeria

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Statista Dossier on e-commerce in Nigeria

This dossier provides data on e-commerce in Nigeria. The first chapter gives an overview on the digital landscape in this country. Thereafter, this dossier shows data on online spending and payments. The third, fourth, and fifth chapter focus on online marketplaces. More specifically, the third chapter illustrates data on popular marketplaces in Nigeria, showing among others users' demographics and devices. Eventually, the fourth and fifth chapters are dedicated to Jumia, Konga, NigeriaCarMart, and Chutku.

Table of contents

  • 1. Overview
    • Readiness to engage in and benefit from e-commerce in Africa 2019, by country

    • E-commerce retail as share of total retail in Africa 2020, by country

    • Share of mobile e-commerce in Africa 2020, by country

    • Nigeria online usage penetration 2015-2025

    • Nigeria: number of internet users 2015-2025

    • Estimated mobile broadband coverage in Nigeria 2017-2025

    • Attitudes towards online shopping in Nigeria 2020

  • 2. Spending & Payments
    • E-commerce spending in Nigeria 2019, by category

    • E-commerce spending growth in Nigeria 2019, by category

    • Popularity of financial products or services in Nigeria 2020

    • Distribution of credit and debit cards scheme in Nigeria 2020

    • Share of payments with e-wallet in Nigeria 2020, by leading service

    • Online purchases by category in Nigeria 2020

    • Popularity of financial products or services in Nigeria 2020, by gender

  • 3. Marketplaces
    • Online marketplaces in Africa 2019, by country

    • Web visitors of all online marketplaces in Nigeria 2017-2019

    • Online marketplaces open to foreign sellers in Nigeria 2019

    • Popular online marketplaces for physical goods in Nigeria 2019

    • Visitors of online marketplaces in Nigeria 2019, by segment

    • Distribution of traffic on online marketplaces in Nigeria 2019

  • 4. Jumia
    • Annual net revenue of Jumia Technologies AG 2017-2019

    • Active customers of Jumia Technologies AG 2017-2020

    • Number of web visitors of Jumia in Africa 2017-2019

    • Preferred payment methods on Jumia in Nigeria 2017

    • Browsers used to access Jumia mobile website in Nigeria 2018

    • Average prices of smartphones on Jumia in Nigeria 2014-2018

  • 5. Other players
    • Visitors of Konga.com in Nigeria 2017-2019

    • Visitors of Konga.com in Nigeria 2019, by age

    • Visitors of NigeriaCarMart in Nigeria 2017-2019

    • Visitors of Chutku in nigeriacarmart.com 2017-2019

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