Streaming in India

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Statista Dossier about the audio and video streaming market in India

This dossier has been compiled to provide statistical information about the audio and video streaming market in India. With an overview of the digital media market in the country, the study delves into revenues and consumption of the streaming industry. Since a majority of the revenue for streaming comes from videos, a special look into the key players in this segment, with a focus on YouTube.
India is the fastest growing market for this particular video streaming platform worldwide, recording over 265 million monthly active users and over 1,200 Indian channels of various languages crossing a million subscribers in 2019, from only 300 in 2018.

Table of contents

  • 1. Digital content overview
    • Growth of the M&E sector in India 2019 by industry

    • Value of the digital media market in India 2016-2022

    • Subscription revenue from digital media in India 2018-2022 by type

    • Daily media consumption in India 2018-2022

  • 2. Audio streaming
    • Share of music revenue in India 2019 by source

    • Share of revenue of digital music industry in India 2017 by format

    • Number of OTT streams in music industry in India FY 2016-2018

    • Revenue of music streaming market India from FY 2019-2024

    • Market share of music apps in India 2020

  • 3. Video streaming
    • Online video platform subscription revenue in India FY 2019-2024

    • Number of paid video subscriptions in India 2018-2020

    • Revenue of films in India 2019 by source

    • Preferred OTT content India 2019 by category

    • Investments for original content by OTT players India 2017

  • 4. Key TVoD players
    • Ranking of video streaming apps in India 2019

    • Disney+ ARPU worldwide 2020

    • Hotstar revenue FY 2019 by source

    • Netflix user engagement levels in India 2019

    • Share of original web shows SonyLIV 2019 by genre

    • Number of unique visitors on Amazon Prime Video India 2017-2019

    • Number of unique visitors on ALTBalaji 2017-2019

  • 5. YouTube
    • Youtube user worldwide 2020, by country

    • Youtube users in India 2017-2026

    • Share of YouTube in mobile social media market India 2019-2020

    • Top ten entertainment YouTube channels in India 2020 by subscribers

    • Top ten YouTube channels in India 2020 by number of views

    • Leading YouTube content creators India 2019 by number of views

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