Social media usage in Japan

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Statista Dossier about social media usage in Japan

Table of contents

  • 1. Overview
    • Global social networks ranked by number of users 2021

    • Most popular global mobile messaging apps 2021

    • Most popular social networks in Japan 2020, ranked by reach

    • Most popular social media applications on smartphones Japan 2019

    • Number of social network users Japan 2017-2026

  • 2. Service penetration rates by gender
    • LINE's penetration rate in Japan 2020, by gender

    • Twitter's penetration rate in Japan 2020, by gender

    • Instagram's penetration rate in Japan 2020, by gender

    • Facebook's penetration rate in Japan 2020, by gender

    • TikTok's penetration rate in Japan 2020, by gender

  • 3. Service penetration rates by age group
    • LINE's penetration rate in Japan 2020, by age group

    • Twitter's penetration rate in Japan 2020, by age group

    • Instagram's penetration rate in Japan 2020, by age group

    • Facebook's penetration rate in Japan 2020, by age group

    • TikTok's penetration rate in Japan 2020, by age group

  • 4. Usage among the general population
    • Main reasons for using networking services (SNS) in Japan 2020

    • Most commonly used devices for using social networking services (SNS) Japan 2019

    • Frequency of using social networking services (SNS) Japan 2020

    • Situations in which people use social networking services (SNS) Japan 2019

    • Change in time spent on social media during COVID-19 Japan 2020

  • 5. Usage among young people
    • Penetration rate of social networking services (SNS) among youth Japan 2020

    • Leading social networking services (SNS) among youth Japan 2020

    • Daily time spent on social networking services (SNS) among youth Japan 2020

    • Self-perceived necessity of social networking services (SNS) among youth Japan 2020

    • Leading media youth turn to for information necessary to their daily lives Japan 2019

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