Social media usage in Japan

Statistics report on social media usage in Japan

Social media usage in Japan

This report provides information on the current usage of social media in Japan. Next to a general overview, it offers detailed information on the penetration rates of major services, download and revenue figures of social media apps, as well as survey data on the behavior of users.

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Table of contents

Overview

6
  • Premium Statistic Number of social media users Japan 2019-2028
  • Premium Statistic Social media penetration Japan 2019-2028
  • Premium Forecast Social networking services penetration rate Japan 2022, by age group
  • Premium Statistic Most popular social media in Japan FY 2022
  • Premium Statistic Social media platforms with highest user activity in Japan Q3 2023
  • Premium Statistic Leading social networks among Gen Z Japan 2022

Penetration rates of major services

6
  • Premium Statistic LINE's penetration rate in Japan FY 2014-2022
  • Premium Statistic YouTube's penetration rate in Japan FY 2014-2022
  • Premium Statistic Instagram's penetration rate in Japan FY 2015-2022
  • Premium Statistic Twitter's penetration rate in Japan FY 2014-2022
  • Premium Statistic Facebook's penetration rate in Japan FY 2014-2022
  • Premium Statistic TikTok's penetration rate in Japan FY 2018-2022

Penetration rates of major services by gender

6
  • Premium Statistic LINE's penetration rate in Japan FY 2022, by gender
  • Premium Statistic YouTube's penetration rate in Japan FY 2022, by gender
  • Premium Statistic Instagram's penetration rate in Japan FY 2022, by gender
  • Premium Statistic Twitter's penetration rate in Japan FY 2022, by gender
  • Premium Statistic Facebook's penetration rate in Japan FY 2022, by gender
  • Premium Statistic TikTok's penetration rate in Japan FY 2022, by gender

Penetration rates of major services by age group

6
  • Premium Statistic LINE's penetration rate in Japan FY 2022, by age group
  • Premium Statistic YouTube's penetration rate in Japan FY 2022, by age group
  • Premium Statistic Instagram's penetration rate in Japan FY 2022, by age group
  • Premium Statistic Twitter's penetration rate in Japan FY 2022, by age group
  • Premium Statistic Facebook's penetration rate in Japan FY 2022, by age group
  • Premium Statistic TikTok's penetration rate in Japan FY 2022, by age group

Social media apps

4
  • Premium Statistic Most popular social media apps in Japan 2023, based on downloads
  • Premium Statistic Most popular social media apps in Japan 2023, based on app revenue
  • Premium Statistic Most popular dating apps in Japan 2023, based on downloads
  • Premium Statistic Most popular dating apps in Japan 2023, based on app revenue

User behavior

6
  • Premium Statistic Average social media usage time per weekday Japan FY 2013-2022
  • Premium Statistic Average social media usage time per weekday Japan FY 2022, by gender
  • Premium Statistic Average social media usage time per weekday Japan FY 2022, by age
  • Premium Statistic Leading reasons for using social networking services in Japan 2022
  • Premium Statistic Share of people using social media as a source of information Japan FY 2022, by type
  • Premium Statistic Leading types of followed social media accounts Japan Q3 2023
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