Mobile commerce in Italy

The Statista dossier
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Statista Dossier on mobile commerce in Italy

This dossier presents statistics on the mobile commerce market in Italy. The dossier contains an overview on the market value, as well as an insight on mobile shoppers demographics and shopping behavior. In addition, the dossier includes a chapter on online and digital payments in Italy.

Table of contents

  • 1. Overview
    • Market size of B2C e-commerce in Europe 2019, by country

    • Market size of B2C e-commerce in Italy 2016-2020

    • Impact of coronavirus (COVID-19) on e-commerce in Italy 2020

    • Market size of B2C mobile commerce in Italy 2015-2019

    • Growth rate of B2C mobile commerce in Italy 2016-2019

    • Share of mobile e-commerce turnover on total e-commerce in Italy 2014-2019

    • Penetration rate of mobile e-commerce on total e-commerce in Italy 2018, by product

  • 2. Mobile shoppers
    • Share of mobile shoppers in Western Europe 2018

    • Share of consumers who prefer mobile purchases in Italy in 2019

    • Reason why consumers prefer mobile purchases in Italy 2019

    • Distribution of e-commerce customers using smartphones in Italy Q1 2018, by age group

    • Distribution of online cross-border purchases in Italy 2018, by device

  • 3. Devices
    • Distribution of e-commerce purchases in Italy 2015-2020, by device

    • Device distribution for B2C e-commerce in Italy 2014-2018

    • E-commerce purchases CAGR in Italy 2014-2018, by device

    • Incidence of mobile devices on total online purchases in Italy 2013- 2018

    • Distribution of Black Friday sales in Italy 2017-2019, by device

    • Distribution of online shoppers during Black Friday in Italy 2018, by device

    • Distribution of online shoppers during Cyber Monday 2018, by device

  • 4. Digital payments
    • New digital payments value in Italy 2019, by type

    • Growth rate of new digital payments value in Italy 2019, by type

    • Preferred methods of payment for online purchases in Italy 2019-2020

    • Number of domains of leading online payment processing technologies in Italy 2020

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