Mobile commerce in Italy

Mobile commerce in Italy
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Statistics report on mobile commerce in Italy

This report presents statistics on the mobile commerce market in Italy. The report contains an overview on the market value, as well as an insight on mobile shoppers demographics and shopping behavior. In addition, a chapter is dedicated to mobile shopping apps.

Table of contents

    • Number of smartphone users in Italy 2017-2025

    • Mobile internet users in Italy 2019-2028

    • Market size of B2C e-commerce in Italy 2016-2022

    • Average mobile basket value in Europe 2019-2022

    • M-commerce share of retail online sales in Europe 2022, by country

    • Market size of B2C mobile commerce in Italy 2016-2021

    • Share of leading retailers with e-commerce and mobile commerce in Italy 2016-2021

    • Share of retail website visits and orders in Italy 2022, by device

    • Online cart abandonment rate in Italy 2022, by device

    • Social referrals to e-commerce sites in Italy 2022, by device

    • Most common online purchases by device in Italy 2022

    • Most used smartphone apps by type in Italy 2022

    • Leading Android shopping apps in Italy 2022, by downloads

    • Leading iPhone shopping apps in Italy 2022, by downloads

    • Main food delivery apps in Italy 2022, by downloads

    • Most downloaded fashion and beauty apps in Italy 2021

    • Share of online shoppers purchasing through mobile phones in Europe 2021

    • Mobile shopping intentions in the next five years 2021, by country

    • Forecast of the e-commerce market users in Italy 2017-2025, by device

    • Share of shoppers purchasing online in Italy 2021, by device and gender

    • Share of users purchasing on mobile apps in Italy 2021, by age group

    • Interest in loyalty cards apps in Italy 2022, by generation

    • Attitudes towards online shopping in Italy 2022

    • Most common activities when shopping on mobile apps in Italy 2021

    • Main advantages of all-in-one shopping app in Italy 2021

    • Number of shopping apps used on a weekly basis in Italy 2021

    • Share of order from mobile devices of cosmetics in Italy 2013-2022, by type

    • Mobile payments by situation in Italy 2022

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