Social media usage in Chile

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Statista dossier on social media usage in Chile

This dossier features insights and statistics on social media usage in Chile. It presents an overview on social media penetration and demographics of its users in the South American country, alongside some key information on the most popular platforms. The study also contains figures regarding the adoption of online social networks by young adults and children in Chile, as well as the effects of the COVID-19 outbreak on the use of social media among the Chilean population.

Table of contents

  • 1. Overview
    • Active social media penetration in the Americas 2020

    • Chile: number social media users 2019

    • Chile: share of social media interactions 2019, by platform

    • Chile: desktop social media visit share 2020

    • Chile: mobile social media visit share 2020

    • Chile: main social networks used for weekly news 2020

  • 2. Facebook and Messenger
    • Chile: number of monthly Facebook users 2017-2019

    • Chile: Facebook user share 2020, by gender

    • Chile: Facebook user share 2020, by age group

    • Chile: number of Messenger users 2018-2020

  • 3. WhatsApp
    • Chile: WhatsApp user share 2017-2018

    • Chile: WhatsApp usage frequency 2019

    • Chile: WhatsApp usage 2019, by generation

    • Chile: reliance on WhatsApp as news source 2020, by age

  • 4. Instagram
    • Chile: number of monthly Instagram users 2018-2019

    • Chile: Instagram usage frequency 2019

    • Chile: Instagram user share 2020, by gender

    • Chile: Instagram user share 2020, by age group

  • 5. YouTube
    • Chile: YouTube user share 2017-2018

    • Chile: YouTube usage frequency 2019

    • Chile: leading YouTube channels 2020, by number of subscribers

    • Chile: most viewed YouTube channels 2020

  • 6. Twitter
    • Chile: Twitter usage frequency 2019

    • Chile: Twitter audience distribution 2020, by gender

    • Chile: leading Chilean Twitter accounts 2020

    • Chile: leading brands on Twitter 2020

  • 7. Consumption among young adults and children
    • Chile: trust in media 2019, by medium

    • Chile: most popular social media among young adults 2019

    • Chile: time spent with social media 2014-2019

    • Chile: favorite social networks among children 2019

    • Chile: reasons why children select a product 2019

  • 8. COVID-19 impact
    • Latin America: change in market share of social media sites 2020

    • Latin America: number of posts on Facebook by selected country March 2019-2020

    • Latin America: distribution of posts on social media about COVID-19, by country

    • Latin America: countries with most online mentions regarding COVID-19

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