Influencer marketing in Indonesia

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Statista Dossier on influencer marketing in Indonesia

This dossier presents statistical data on influencer marketing in Indonesia. Data compiled in this study provides a general overview of the influencer marketing worldwide as well as in Indonesia, followed by facts and figures about the two major social media used by the Indonesian influencers. Also, this dossier aims to look closely at the audience and their attitudes toward the aforementioned marketing strategy.

Table of contents

  • 1. Overview

    • Global influencer marketing value 2016-2019

    • Impact of influencers on global consumer purchasing in 2018, by influencer tier

    • Global e-commerce companies planning to work with influencers in 2020

    • Internet advertising market share Indonesia 2012-2018

    • Internet advertising market growth Indonesia 2012-2018

    • Digital advertising expenditure share in Indonesia 2018-2020

    • Main platforms used by influencers Indonesia 2018

    • Share of influencers expecting growth in revenue in Indonesia 2018

  • 2. Instagram

    • Most followed local Instagram accounts Indonesia 2019

    • Engagement rates of the most followed Instagram accounts Indonesia 2019

    • Number of quality followers of the most followed Instagram accounts Indonesia 2019

    • Authentic engagement numbers of the most followed Instagram accounts Indonesia 2019

  • 3. YouTube

    • Leading YouTube channels Indonesia 2019, by estimated annual earnings

    • Most popular YouTube channels subscribed Indonesia 2019 by type

    • Leading YouTube channels in Indonesia 2020, by number of views

    • Leading YouTube channels of celebrities in Indonesia 2020, by number of views

    • Responses to Youtube videos by gender Indonesia 2019

  • 4. Audience reach

    • Indonesia: social network penetration Q3 2019

    • Indonesia social media user penetration 2017-2023

    • Breakdown of social media users by age and gender Indonesia 2020

    • Share of Instagram users Indonesia 2020 by age

    • Government budget for social media and influencer advertising Indonesia 2017-2020

  • 5. Consumer attitudes

    • Opinions of consumers about social media influencers in 2018, by age

    • Respondents who became aware of a product because of a Youtuber Indonesia 2019

    • Respondents who believed in the product used by a Youtuber Indonesia 2019

    • Reasons for following influencer account on Youtube Indonesia 2019

    • Respondent who would be interested in buying products used by Youtuber Indonesia 2019

    • Respondents who became aware of a product Instagram influencer Indonesia 2019

    • Respondents who used products reviewed by social media influencers Indonesia 2019

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