Influencer marketing in Indonesia

The Statista dossier
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Statista Dossier on influencer marketing in Indonesia

Table of contents

  • 1. Overview
    • Global influencer marketing value 2016-2021

    • Impact of influencers on global consumer purchasing in 2018, by influencer tier

    • Global e-commerce companies planning to work with influencers in 2020

    • Internet advertising market share Indonesia 2012-2018

    • Internet advertising market growth Indonesia 2012-2018

    • Digital advertising expenditure share in Indonesia 2018-2020

    • Main platforms used by influencers Indonesia 2018

    • Share of influencers expecting growth in revenue in Indonesia 2018

  • 2. Instagram
    • Most followed local Instagram accounts Indonesia 2019

    • Engagement rates of the most followed Instagram accounts Indonesia 2019

    • Number of quality followers of the most followed Instagram accounts Indonesia 2019

    • Authentic engagement numbers of the most followed Instagram accounts Indonesia 2019

  • 3. YouTube
    • Leading YouTube channels Indonesia 2019, by estimated annual earnings

    • Most popular YouTube channels subscribed Indonesia 2019 by type

    • Leading YouTube channels in Indonesia 2020, by number of views

    • Leading YouTube channels of celebrities in Indonesia 2020, by number of views

    • Responses to Youtube videos by gender Indonesia 2019

  • 4. Audience reach
    • Indonesia: social network penetration Q3 2020

    • Indonesia social media penetration Indonesia 2017-2026

    • Breakdown of social media users by age and gender Indonesia 2021

    • Share of Instagram users Indonesia 2021, by age group

    • Government budget for social media and influencer advertising Indonesia 2017-2020

  • 5. Consumer attitudes
    • Opinions of consumers about social media influencers in 2018, by age

    • Respondents who became aware of a product because of a Youtuber Indonesia 2019

    • Respondents who believed in the product used by a Youtuber Indonesia 2019

    • Reasons for following influencer account on Youtube Indonesia 2019

    • Respondent who would be interested in buying products used by Youtuber Indonesia 2019

    • Respondents who became aware of a product Instagram influencer Indonesia 2019

    • Respondents who used products reviewed by social media influencers Indonesia 2019

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