Influencer marketing in Indonesia

Statistics report on influencer marketing in Indonesia

Influencer marketing in Indonesia

This report presents statistical data on influencer marketing in Indonesia. Data compiled in this report provides a general overview of the influencer marketing worldwide as well as in Indonesia, followed by facts and figures about the marketing strategies and influencer metrics. Also, this report aims to look closely at the audience and their attitudes toward the aforementioned marketing strategy.

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Table of contents

Overview

5
  • Premium Statistic Global influencer marketing value 2016-2023
  • Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2023
  • Premium Statistic Indonesia: social network penetration Q3 2022
  • Premium Forecast Ad spending of the influencer advertising industry in Indonesia 2018-2028
  • Premium Statistic Number of supernova creators in Indonesia 2022, by platform

Marketing strategies

5
  • Premium Statistic Share of influencer marketing campaigns Indonesia 2022, by type
  • Premium Statistic Most popular platforms among influencers Indonesia 2022
  • Premium Statistic Most popular social media platforms for influencer marketing campaigns Indonesia 2022
  • Premium Statistic Products associated with influencers Indonesia 2022
  • Premium Statistic Usage of social media for brand research Indonesia Q3 2022, by platform type

Influencer metrics

7
  • Premium Statistic Influencer awareness level among social media users Indonesia 2022
  • Premium Statistic Influencer follow ratio among social media users Indonesia 2022
  • Premium Statistic Influencer credibility ratio among social media users Indonesia 2022
  • Premium Statistic Median engagement rates of influencers on Facebook Indonesia 2022, by category
  • Premium Statistic Median engagement rates of influencers on Instagram Indonesia 2022, by category
  • Premium Statistic Median engagement rates of influencers on YouTube Indonesia 2022, by category
  • Premium Statistic Median engagement rates of influencers on TikTok Indonesia 2022, by category

Audience reach

5
  • Basic Statistic Number of users of social media advertising in Indonesia 2019-2028
  • Premium Statistic Leading TikTok influencers Indonesia 2023, by number of followers
  • Premium Statistic Leading YouTube channels Indonesia 2023, by number of subscribers
  • Premium Statistic Leading Instagram accounts Indonesia 2023, by number of followers
  • Premium Statistic Leading Twitch streamers Indonesia 2023, by number of followers

Consumer attitudes

5
  • Premium Statistic Audience reactions to influencer marketing content Indonesia 2022
  • Premium Statistic Influencer awareness by social media users Indonesia 2022
  • Premium Statistic Number of influencers followed by a social media user Indonesia 2022
  • Premium Statistic Social media influence on buying behavior Indonesia 2022
  • Premium Statistic Commonly perceived characteristics of influencers Indonesia 2022
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FURTHER REPORTS

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