Social media usage in Argentina

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Statista Dossier on social media usage in Argentina

This dossier presents insights and statistics on social media usage in Argentina. It contains an overview on social media penetration and demographics of social media users in the country, followed by some key information on the most used platforms. The study also includes information regarding leading influencers in the South American country.

Table of contents

  • 1. Overview
    • Latin America: social media reach 2020, by country

    • Argentina: number of social network users 2017-2025

    • Argentina: share of internet users on selected social media 2020

    • Argentina: distribution of social media users 2020, by age & gender

    • Argentina: social media visit share 2020

    • Argentina: share of social media interactions 2019, by platform

  • 2. Facebook
    • Latin America: countries with most Facebook users 2020

    • Argentina: number of monthly Facebook users 2017-2019

    • Argentina: Facebook user share 2020, by gender

    • Argentina: Facebook user share 2020, by age group

  • 3. Instagram
    • Latin America: countries with most Instagram users 2020

    • Argentina: number of monthly Instagram users 2018-2019

    • Argentina: Instagram user share 2020, by gender

    • Argentina: Instagram user share 2020, by age group

  • 4. Twitter
    • Latin America: number of Twitter users 2014-2020, by country

    • Argentina: Twitter audience distribution 2020, by gender

    • Argentina: Twitter user share 2020, by generation

    • Argentina: leading Argentinian Twitter accounts 2020

  • 5. Instant messaging apps
    • Latin America and the Caribbean: Messenger users 2020, by country

    • Argentina: number of Messenger users 2018-2020

    • Argentina: reliance on WhatsApp as news source 2020, by age

    • Argentina: Snapchat user share 2020, by generation

  • 6. Influencers
    • Latin America: countries with most influencers 2020

    • Argentina: most popular Argentinians on Instagram 2020, by number of followers

    • Argentina: number of subscribers of selected YouTube influencers 2020

    • Argentina: leading YouTube channels 2020, by number of subscribers

    • Argentina: leading TikTok mega-influencers 2020, by number of followers

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