Singles' Day in China

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Statista Dossier about Singles' Day in China

This dossier presents graphs and information about the Singles’ Day in China. Singles’ Day is the largest online shopping event globally based on sales value and number of shoppers. This event happens every year on November 11. The dossier provides key figures for the sales performance on Singles’ Day, customer behaviors and demographics, and Singles’ Day sales worldwide.

Table of contents

  • 1. Overview

    • Online transaction value of Singles' Day sales in China 2010-2020

    • Singles' Day online sales transaction value growth in China 2010-2020

    • Share of Singles' Day online sales in total retail sales in China 2012-2018

    • Breakdown of Singles' Day sales in China 2020, by e-commerce platform

    • Number of active shoppers on Singles' Day in China 2020, by e-commerce platform

    • Number of new added users during Singles' Day sales in China 2019, by e-commerce app

    • Payment page visit rates on Singles' Day China 2020, by e-commerce platform

    • Number of daily active users on Singles' Day in China 2020, by mini-program

  • 2. Leading e-commerce platforms

    • Alibaba's Singles' Day GMV 2011-2020

    • Number of orders placed on Alibaba's platforms on Singles Day 2013-2020

    • Average spending per customer on Tmall during Singles' Day sales in China 2014-2019

    • Online transaction value of Singles' Day sales JD.com in China 2017-2020

    • Suning's transaction value on Singles' Day in China 2016-2019

    • Breakdown of beauty product sales on Singles' Day China 2019, by e-commerce platform

  • 3. Consumer demographics and behaviors

    • Share of consumers who shopped on Singles' Day in Beijing, China 2019, by age group

    • Number of mobile shopping apps used during Singles' Day sales in China 2020

    • Main planned purchases among Chinese consumers on Singles' Day 2020

    • Leading product categories consumers purchased on Singles' Day in Beijing, China 2019

    • Average consumer spending on Singles' Day in Beijing, China 2019

    • Breakdown of e-commerce users in Singles' Day sales in China 2019, by gender

    • Breakdown of e-commerce users in Singles' Day sales in China 2019, by age group

    • Breakdown of e-commerce users in Singles' Day sales in China 2019, by city tier

  • 4. Singles' Day around the world

    • Most purchased products on 11.11 shopping event Indonesia 2018 by category

    • Interest in shopping online during Singles Day Singapore 2019

    • Singles Day' awareness among consumers in Europe 2020, by gender

    • Singles' Day sales value in the UK 2018-2020

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