Singles' Day in China

The Statista dossier
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Statista Dossier about Singles' Day in China

Table of contents

  • 1. Overview
    • Online transaction value of Singles' Day sales in China 2010-2020

    • Singles' Day online sales transaction value growth in China 2010-2020

    • Share of Singles' Day online sales in total retail sales in China 2012-2018

    • Breakdown of Singles' Day sales in China 2020, by e-commerce platform

    • Number of active shoppers on Singles' Day in China 2020, by e-commerce platform

    • Number of new added users during Singles' Day sales in China 2019, by e-commerce app

    • Payment page visit rates on Singles' Day China 2020, by e-commerce platform

    • Number of daily active users on Singles' Day in China 2020, by mini-program

  • 2. Leading e-commerce platforms
    • Alibaba's Singles' Day GMV 2011-2020

    • Number of orders placed on Alibaba's platforms on Singles Day 2013-2020

    • Average spending per customer on Tmall during Singles' Day sales in China 2014-2019

    • Online transaction value of Singles' Day sales JD.com in China 2017-2020

    • Suning's transaction value on Singles' Day in China 2016-2019

    • Breakdown of beauty product sales on Singles' Day China 2019, by e-commerce platform

  • 3. Consumer demographics and behaviors
    • Share of consumers who shopped on Singles' Day in Beijing, China 2019, by age group

    • Number of mobile shopping apps used during Singles' Day sales in China 2020

    • Main planned purchases among Chinese consumers on Singles' Day 2020

    • Leading product categories consumers purchased on Singles' Day in Beijing, China 2019

    • Average consumer spending on Singles' Day in Beijing, China 2019

    • Breakdown of e-commerce users in Singles' Day sales in China 2019, by gender

    • Breakdown of e-commerce users in Singles' Day sales in China 2019, by age group

    • Breakdown of e-commerce users in Singles' Day sales in China 2019, by city tier

  • 4. Singles' Day around the world
    • Most purchased products on 11.11 shopping event Indonesia 2018 by category

    • Interest in shopping online during Singles Day Singapore 2019

    • Singles Day' awareness among consumers in Europe 2020, by gender

    • Singles' Day sales value in the UK 2018-2020

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