Haiti 2010 disaster case study about text donations and mobile donation environment

Why mobile phone users texted millions of dollars in aid to Haiti earthquake relief and how they got their friends to do the same

This report analyses the mechanisms and opportunities of text donations in 2011. The findings are presented as a case study of the aftermath of natural disasters with focus on charitable reactions to the 2010 Haiti earthquake. Highlighted features are impulse giving, donation methods and frequency, technology facilitating donation and reaction time.
  • Language: English
  • Released: January 2012
Study included in Corporate Account only.
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