Coronavirus: impact on holiday shopping in the U.S.

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Statista dossier on the impact of coronavirus on holiday season shopping in the U.S.

This dossier provides some of the most recent data relating to the impact of the ongoing coronavirus disease (COVID-19) pandemic on trends in holiday season shopping in the United States. It offers insights into the holiday season sales events, shopping channel preferences, spending, and consumer behavior.

Table of contents

  • 1. Overview
    • Holiday retail sales in the United States 2000-2020

    • Change in retail holiday season sales in the United States 2013-2020

    • U.S. holiday season mobile retail e-commerce sales 2016-2020

    • U.S. consumers: expected change in holiday spending 2000-2020

  • 2. Sales events
    • Share of U.S. consumers planning to shop Thanksgiving sales 2020

    • Share of U.S. consumers planning to shop Thanksgiving sales 2020, by region

    • Share of U.S. consumers planning to shop Thanksgiving sales 2020, by gender

    • Share of U.S. consumers planning to shop Thanksgiving sales 2020, by income

    • Why U.S. shoppers do not plan to go to physical stores on Black Friday 2020

    • Spending intentions in the United States during Black Friday/Cyber Monday 2020

    • Amount U.S. consumers plan to spend on Black Friday 2020

    • Ways in which Thanksgiving period shopping can be improved in the United States 2020

  • 3. Shopping channel preference
    • Share of online vs. in-store holiday spending in the United States 2020

    • U.S. COVID-19 impact on holiday shopping methods 2020

    • U.S. adults who will do more than half of their holiday shopping online 2020, by age

    • Preference for contactless pickup during holiday season vs. last year US 2020

  • 4. Spending behavior
    • Amount U.S. holiday shoppers plan to spend compared to last year 2020

    • Expected change in holiday spending in the United States 2020, by event

    • Expected consumer expenditure on holiday gifts U.S. 2020

    • Expected spending on the holiday season in the U.S. 2020, by generation

    • Main reasons shoppers plan to spend less during the holidays U.S. 2020

    • Main reasons shoppers plan to spend more during the holidays U.S. 2020

  • 5. Shopping behavior
    • Change in holiday shopping behavior in the U.S. 2020

    • Levels of comfort with holiday shopping offline U.S. 2020, by location

    • Leading holiday shopping concerns during COVID-19 pandemic in the United States 2020

    • In-store safety protocols to reassure holiday shoppers in the U.S. 2020

    • U.S. consumers' plans to start holiday shopping 2020

    • Number of physical stores visited as part of holiday shopping in the U.S. in 2020

    • Product requirements during Black Friday/Cyber Monday in the United States 2020

    • Reasons for shorter holiday shopping duration in the United States 2020

    • Reasons for trying a new store or online retailer for holiday shopping U.S. 2020

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