Inclusion and diversity in advertising in the U.S.

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Statista dossier on inclusion and diversity in advertising and advertising industry in the United States

This dossier presents insights and statistics on diversity and inclusion in advertising in the United States. It provides an overview of racial diversity in advertising as well as LGBTQ representation in ads and the impact of inclusion in advertising. Another focus is on diversity within the advertising industry.

Table of contents

  • 1. Overview
    • Views on racial diversity in ads in U.S. 2020

    • Importance of diversity in advertising according to consumers in the U.S. 2019

    • Media where consumers encounter the most diversity in ads in the U.S. 2019

    • Leading industries seen as diverse advertisers by consumers in the U.S. 2019

    • Leading brands seen as diverse advertisers by consumers in the U.S. 2019

  • 2. Diversity in the industry
    • Distribution of employees in the U.S. advertising and PR industry 2019, by gender

    • Distribution of employees in the U.S. advertising and PR industry 2019, by ethnicity

    • Gender distribution in advertising agencies in the U.S. 2019, by company type

  • 3. Race and ethnicity in advertising
    • Views on racial diversity in ads in U.S. 2020, by age group

    • Views on racial diversity in ads in U.S. 2020, by ethnicity

    • Impact of diverse advertising on purchase decisions in the U.S. 2019

    • Lack of identity representation in ads impacting consumer brand perception U.S. 2020

    • Impact of diversity in ads on brand actions of U.S. Black consumers 2019

    • Awareness of racial justice advertising in the U.S. 2020

  • 4. LGBTQ representation in advertising
    • Views of U.S. non-LGBTQ adults on LGBTQ representation in ads 2019

    • Impact of same-sex couples in ads on purchase decision in the U.S. 2019

    • U.S. non-LGBTQ people being more accepting due to LGBTQ representation in media 2019

    • U.S. non-LGBTQ comfortable with seeing LGBTQ representation in ads and media 2019

    • Perception of Pride-themed marketing in the U.S. 2019

  • 5. Black Lives Matter movement
    • U.S. adult sentiments towards brand statements related to BLM 2020

    • Consumer support for companies addressing BLM movement in the U.S. 2020

    • Leading Black Lives Matter ads in the U.S. 2020

    • U.S. Gen Z sentiments towards brand reaction to BLM in 2020

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