E-commerce in Central America

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Statista Dossier about e-commerce in Central America

This dossier presents insights and statistics on the e-commerce market in Central America. It provides key figures on online retail sales and market growth forecasts. The study also comprises data on digital shopping behavior and the most popular platforms in the e-commerce space in selected Central American countries.

Table of contents

  • 1. Overview
    • Latin America and the Caribbean: internet penetration 2020, by country

    • Central America: number of mobile internet users by country 2019

    • Latin America: e-commerce sales 2019-2020, by country

    • Latin America: e-commerce share of retail sales 2020, by country

    • Central America: changes to time allocation e-grocery shopping during COVID-19

  • 2. Panama
    • Panama: key figures on e-commerce 2020

    • Panama: revenue in the e-commerce market 2017-2024

    • Panama: e-commerce market users in 2019 by age

    • Panama: leading online shopping platforms 2019

    • Panama: preferred online grocery shopping platforms 2020

    • Panama: consumer experience buying online vs. at a physical store 2020

    • Panama: share of consumers planning to keep buying online 2020

  • 3. Costa Rica
    • Costa Rica: revenue in the e-commerce market 2017-2024

    • Costa Rica: online purchase distribution 2019, by device

    • Costa Rica: e-commerce market users in 2019 by age

    • Costa Rica: online shopping frequency 2019

    • Costa Rica: most popular product types bought online 2019

    • Costa Rica: preferred online grocery shopping platforms 2020

    • Costa Rica: consumer experience buying online vs. at a physical store 2020

    • Costa Rica: share of consumers planning to keep buying online 2020

  • 4. Honduras
    • Honduras: revenue in the e-commerce market 2017-2024

    • Honduras: share of online shoppers 2020, by gender

    • Honduras: share of online shoppers 2020, by age

    • Honduras: share of digital shoppers 2020, by spending range per online checkout

    • Honduras: share of online purchases 2020, by category

    • Honduras: e-commerce platforms 2020, by market share

    • Honduras: online delivery platforms 2020, by market share

    • Honduras: share of businesses using e-commerce 2020, by size

    • Honduras: leading e-commerce platforms by online retailers 2020

  • 5. Guatemala
    • Guatemala: e-commerce sales revenue 2018-2020, by purchase type

    • Guatemala: e-commerce market users in 2019 by age

    • Guatemala: e-commerce market share 2019, by region

    • Guatemala: main categories looked for by online buyers 2020

    • Guatemala: top sources of information for online shoppers 2019

    • Guatemala: leading e-commerce platforms by online retailers 2020

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