The digitalization in the media in Thailand

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Statista Dossier about the digitalization in the media in Thailand

This dossier presents graphs and tables about the digitalization in the media in Thailand. It provides an overview of the digitalization in the media. In addition to key figures in Thai media market, it also includes statistics and surveys on changes in areas of audiovisual media, music, publications, and consumer behaviors in Thailand.

Table of contents

  • 1. Overview
    • Consumers' digital spending SEA 2018-2025 by country

    • Internet user penetration Thailand 2017-2025

    • Internet households in Thailand 2010-2025

    • GMV of online media market Thailand 2015-2025

    • Ad media market shares Thailand 2019-2020

  • 2. Audiovisual media
    • Forecasted audiovisual production value Thailand 2020, by type

    • Online audiovisual production value Thailand 2012-2020

    • Forecasted audiovisual consumption Thailand 2020, by type

    • Online audiovisual consumption Thailand 2012-2020

    • Digital TV advertisement spending Thailand 2019-2020

    • Online video advertising expenditure Thailand 2018-2020

  • 3. Music and radio
    • Thailand: penetration rate of digital music, 2017-2025

    • Thailand: users of digital music, 2017-2025

    • Thailand: revenue of digital music, 2017-2025

    • Thailand: ARPU of digital music, 2017-2025

    • Bangkok radio advertisement spending Thailand 2019-2020

  • 4. Newspaper, magazines, and books
    • Newspaper advertisement spending Thailand 2019-2020

    • Share of online newspaper consumers Thailand 2019, by generation

    • Magazine advertisement spending Thailand 2019-2020

    • Share of online magazine consumers Thailand 2019, by generation

    • Consumers preferred book formats Thailand 2019

  • 5. Consumer behavior
    • Daily time spent using online media Thailand Q3 2020, by activity

    • Average duration per day of internet use Thailand 2019, by age group

    • Share of audio media consumers Thailand 2019, by type of audio media

    • Share of digital music consumers Thailand 2019, by device

    • Share of digital music consumers Thailand 2019, by platform

    • Share of internet users Thailand 2019, by online entertainment platform

    • Share of users reading books, news, articles Thailand 2019, by channel

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