Holiday Season 2020

Statista trend report on the Holiday Season 2020

Holiday Season 2020

By now it is widely accepted that Christmas 2020 will be a very different one. Still in the grasp of the pandemic and on the edge of vaccination against Covid-19, the world is going through a holiday season like no other before. In many countries in Europe, the last two months of the year saw increased restrictions and reintroduction of lockdown measures. The retail sector, as a result, suffered greatly but adjusted along the way, with e-commerce becoming a key channel for retailers and consumers alike.

This report looks at the Holiday Season 2020 in four economies of the world: the United States, Germany, the United Kingdom, and China. Broadly speaking, the holiday season starts in November with Singles' Day in China on November 11, covering Thanksgiving, Black Friday and Cyber Monday, and the Christmas period in the Western world. In China, the holiday season extends to the Chinese New Year celebrations in mid-February, the most important public holiday in the country. Taking these key dates into consideration, the Holiday Season 2020 report will present Statista's insights into the holiday season, with forecasts on retail sales, online and offline sales figures, and the impact of the coronavirus on the ways consumers shop for the holidays.

Table of contents

Holiday season overview

  • Covid-19 impact on the holiday season shopping
  • Christmas shopping journeys
Holiday season in the United States
  • Thanksgiving weekend and Black Friday in the U.S.
  • Holiday season retail sales and consumer budgets
  • Coronavirus and the Christmas shopper
Holiday season in Germany
  • Black Friday in Germany
  • Holiday season retail sales and consumer budgets
  • Coronavirus and the Christmas shopper
Holiday season in the United Kingdom
  • Black Friday in the UK
  • Holiday season retail sales and consumer budgets
  • Coronavirus and the Christmas shopper
Bonus content: holiday season in China
  • Singles' Day in China and beyond
  • Chinese New Year

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