Tablet PC usage in the U.S. 2011

Will we keep taking the tablets?

The FYIs contains data about consumer behaviour on the tablet market. The paper contains gender and age distributions of tablet owners and people who are interested to buy a tablet PC. The data based on results from LMX, the biannual cross-media study run by Ipsos MediaCT. For the study Ipsos asked the questions “Are we going to take to the tablet?” and whether there is a tablet PC market, rather than an iPad market. Ipsos also explored the idea that tablet PCs could change what we understand “computers” to be.
  • Language: English
  • Released: October 2011
Study included in Corporate Account only.
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