Software as a Service: market data & analysis

Market Insights report

Software as a Service: market data & analysis

Software as a Service (SaaS) refers to the type of public cloud service that delivers software applications over the internet on a subscription basis. Users can access and use the software through web browsers without having to install or maintain it locally. SaaS eliminates the need for purchasing, installing, and updating software, thus offering convenience and automatic updates while allowing users to focus on using the software to meet their requirements. The SaaS market includes the companies that provide these types of cloud-based software resources and services to individuals, businesses, and organizations. A typical example of this type of service is Microsoft Office 365, a SaaS suite of applications (e.g., Word, Excel, and PowerPoint) available for purchase by subscription and accessible via a web browser. The worldwide revenue of US$220.3 billion in 2022 is expected to increase to US$374.5 billion by 2028.


What's included?

  • All relevant data, including market size & forecasts until 2028
  • Regional development with a focus on: United States, China, and Europe
  • Trends and market analysis

Table of contents

Businesses worldwide increasingly opt for SaaS solutions due to their scalability, accessibility, and cost-effectiveness. SaaS offers a convenient way to access software applications, eliminating the need for complex installations and maintenance. This customer preference for simplicity and flexibility is a driving force behind the global SaaS market.

While the SaaS market is indeed a global phenomenon, trends are uniquely shaped by regional dynamics. In the United States, a remarkable trend is the surge in SaaS solutions for industries like healthcare and finance. The increasing adoption of electronic health records and digital financial services necessitates robust and compliant SaaS platforms.

In contrast, European markets are embracing SaaS solutions that prioritize data privacy and compliance with regulations like the General Data Protection Regulation (GDPR). This trend caters to the demand for secure and privacy-conscious SaaS services.

Local factors continue to influence SaaS adoption. Government regulations, data sovereignty concerns, and economic conditions all play a role. For example, some Asian countries prefer SaaS solutions hosted within their borders to address data sovereignty issues. Economic conditions in emerging markets also affect SaaS adoption rates, with cost-effective solutions gaining prominence.

In summary, the quantitative development of the global SaaS market is driven by the universal preference for accessible, scalable, and cost-effective software solutions. While trends may vary by region, such as industry-specific SaaS adoption in the United States and privacy-conscious choices in Europe, the global SaaS market continues to thrive, adapting to diverse customer needs and local circumstances.

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