E-commerce in Romania

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Statista Dossier on the e-commerce market in Romania

This Dossier provides statistics and facts about the e-commerce market in Romania. It outlines relevant information on the online shopping and spending behavior of Romanians, as well as on the popularity of online payment methods and delivery apps. Nevertheless, it presents the most important implications of the coronavirus (COVID-19) pandemic on the e-commerce market in Romania in 2020.

Table of contents

  • 1. Overview
    • Romania: e-commerce revenue from 2017 to 2025, by product category

    • Romania: average revenue per user of the e-commerce market 2017 to 2025

    • E-commerce revenue in Romania 2018-2019

    • B2C e-commerce turnover in Romania 2013-2019

    • Distribution of e-commerce sales in Romania 2019, by device

    • Best online marketing channels in e-commerce according to Romanian specialists 2019

  • 2. COVID-19 impact on e-commerce
    • E-commerce sales during COVID-19 in Romania 2020, by product category

    • E-commerce sales growth during COVID-19 in Romania 2020, by category

    • Online shopping during COVID-19 in Romania 2020, by type of product

    • Poll on advantages of online stores during COVID-19 in Romania 2020

    • Online stores' business measures as a result of the COVID-19 pandemic in Romania 2020

    • Payment methods used since the COVID-19 outbreak in Romania 2020

    • Online payments during COVID-19 in Romania 2020

    • Type of payments during the COVID-19 pandemic in Romania 2020, by frequency

  • 3. Online stores
    • Online sellers on the eMAG Marketplace platform in Romania 2018-2019

    • Factors that guarantee the success of an online store in Romania 2019

    • Most popular stores and online apps for FMCG products in Romania 2020

    • Leading e-commerce YouTube channels in Romania 2020, by total number of views

  • 4. E-commerce users
    • Romania: e-commerce users 2017-2025

    • Romania: e-commerce user penetration 2017-2025

    • Romania: age distribution of e-commerce users 2020

    • Romania: gender distribution of e-commerce users 2020

    • Distribution of Romanians by the time they started to do online shopping 2020

    • Share of Romanians who buy sports goods in online shops 2019, by age

    • Share of Romanians who buy sports goods in online shops 2019, by gender

  • 5. Online shopping behavior
    • Most purchased products using online platforms and apps in Romania 2020

    • E-commerce activities in Romania 2020

    • Frequency of using e-commerce services in Romania 2020

    • Romanians' experiences with purchasing online from other EU countries 2019

    • Main reasons for choosing online shopping in Romania 2020

    • Public opinion on the main advantages of e-commerce in Romania 2020

    • Public opinion on the main disadvantages of e-commerce in Romania 2020

    • Public opinion on online shopping after COVID-19 Romania 2020

  • 6. Online spending behavior
    • Average spending on online shopping in Romania 2020, by product

    • Average order value in Romania 2018-2019, by category

    • Average order value during Black Friday week in Romania 2020, by product

    • E-commerce transaction shares in Romania 2019, by category and device used

  • 7. Payment methods
    • Share of online payments in Romania 2019, by county

    • Frequency of using bank cards for online payments in Romania 2020

    • Digital financial services and products used in Romania in 2020

    • Share of people who used mobile banking before COVID-19 in Romania, by age group 2020

    • Reasons why people do not use online banking services in Romania 2020

    • Reasons why Romanians are concerned about internet banking or online shopping 2019

  • 8. Delivery
    • Most popular apps for catering services in Romania 2020

    • Most used food delivery apps during the COVID-19 pandemic in Romania 2020

    • Most popular home delivery products during COVID-19 in Romania 2020

    • Frequency of using delivery apps when shopping online in Romania 2020

    • Frequency of using food delivery services in Bucharest 2020

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