Google is by far and away the leading search engine, with a dominant position in the search market. But this dossier presents data on alternative search engines around the world. In some countries, like Russia and China, local alternatives are more popular. While elsewhere, people are opting more often for search engines with a greater focus on digital privacy. Included in the dossier are market shares, company revenues, and user preferences.
Table of contents
Global market share of search engines 2010-2022
Google: search engine market share in selected countries 2021