Digital advertising in Spain

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Statista dossier on online and digital advertising in Spain

This dossier presents a range of statistics and facts about digital and online advertising in Spain. After an introductory chapter about the general points of the global and European markets, the study moves on to analyzing the Spanish industry in more detail, focusing on aspects such as earnings or expenditure. The dossier also provides information on the presence of online advertising on social media, as well as a chapter devoted to e-mail marketing.

Table of contents

  • 1. Global and European overview

    • Digital advertising spending worldwide 2019-2024

    • Internet advertising spending worldwide 2000-2022, by region

    • Digital advertising spending in Europe 2006-2020

    • Distribution of online ad spending in Europe 2006-2019, by format

    • Share of digital ad spend in Europe 2016-2019, by transaction type

    • Mobile ad spend in Europe 2018-2019

    • Share of mobile in digital ad spend in Europe 2018-2019

    • Largest digital advertising markets in Europe 2019

  • 2. Overview of the Spanish market

    • Internet advertising expenditure in Spain 2008-2024

    • Advertising spending in digital media by type Spain 2019

    • Online share of advertising spending in Spain 2005-2024

    • Percentage of advertising investment in digital media by type Spain 2019

    • Online advertising revenue in Spain 2015-2024

    • Online advertising revenue in Spain 2015-2024

    • Spending on banner advertising per user Spain 2017-2025 by device

    • Mobile internet advertising revenue in Spain 2012-2021

    • Digital Market Outlook: search advertising revenue in Spain 2017-2024, by device

    • Spending on mobile banner advertising Spain 2017-2025

    • Advertising types on piracy websites in Spain 2014-2019

  • 3. Social media & influencers

    • Attitude towards advertising on social networks in Spain 2021

    • Social network clickthrough rate by frequency Spain 2021

    • Share of the advertising budget invested in social media by Spanish companies 2019

    • Most popular social media to promote businesses through influencers Spain 2019

    • Social media platforms used to follow influencers in Spain 2020

    • Instagram: share of influencers tiers in Spain 2021, by followers

  • 4. E-mail marketing

    • Share of the companies' revenue attributable to email marketing in Spain 2020

    • Frequency of companies sending email marketing campaigns Spain 2020

    • Share of the advertising budget invested in email marketing by Spanish companies 2020

    • Metrics to evaluate the performance of email marketing programs Spain 2020

    • Main advertising formats used during email marketing campaigns in Spain in 2020

    • Main communication channels during email marketing campaigns in Spain in 2020

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