State of SEO strategies in France

Statistics report on the state of SEO strategies in France in France

State of SEO strategies in France

This report presents an array of statistics and facts about the current SEO strategies in France. It includes an overview of the most common Google queries, followed by sections that focus on the best SEO strategies and the most recurrent mistakes. Furthermore, information about performance of various websites according to their traffic sources will be depicted, as well bounce rates and backlinks.

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Table of contents

Internet adoption

5
  • Basic Statistic France: share of web traffic 2023, by device
  • Premium Forecast Number of households with internet access in France 2014-2029
  • Premium Forecast Internet users in France 2014-2029
  • Premium Forecast Mobile internet usage reach in France 2014-2029
  • Premium Forecast Mobile internet users in France 2010-2029

Search engines and Google queries

7
  • Premium Statistic Search engine market share in France February 2021, by type of device
  • Premium Statistic Leading search engines in France 2018-2023, by market share
  • Premium Statistic Most searched keywords on Google Shopping in France 2020
  • Premium Statistic Leading France Google search queries 2023
  • Premium Statistic Growth of the most mentioned retail keywords on Google in France as of March 2020
  • Premium Statistic Most mentioned supermarkets on Google in France as of March 2020
  • Basic Statistic Popular CEOs of GAFAM companies in France 2019, by monthly search volume on Google.fr

Website traffic sources

13
  • Premium Statistic Share of organic traffic on general retailer websites in France 2020
  • Premium Statistic Share of direct traffic on general retailer websites in France 2020
  • Premium Statistic Share of mobile traffic on generalist retailer websites in France 2020
  • Premium Statistic Growth of general retailers website traffic in France as of March 2020
  • Basic Statistic Share of social traffic on GAFAM companies' website in France 2019
  • Basic Statistic Share of paid traffic on GAFAM companies' website in France 2019
  • Basic Statistic Share of referral traffic on GAFAM companies' website in France 2019
  • Basic Statistic Share of direct traffic on GAFAM companies' website in France 2019
  • Basic Statistic GAFAM companies' website traffic in France 2019, by number of visits
  • Basic Statistic Share of direct traffic on cosmetic companies' website in France 2020
  • Premium Statistic Provenance of online traffic before the peak sales season in France 2019
  • Premium Statistic Provenance of online traffic during the peak sales season in France 2019
  • Basic Statistic Leading organically searched cosmetic companies' website in France 2019

Website bounce rates and backlinks

6
  • Premium Statistic Bounce rate of general retailer websites in France in 2020
  • Basic Statistic Cosmetic companies' website bounce rate in France 2020
  • Basic Statistic GAFAM companies' website bounce rate in France 2019
  • Basic Statistic Cosmetic companies website: number of backlinks in France 2020
  • Premium Statistic Number of backlinks on general retailers website in France 2020
  • Premium Statistic Bounce rate of leading e-commerce websites in France 2021

SEO in companies

7
  • Premium Statistic Main priority of content production on websites in SEO marketing in France in 2020
  • Premium Statistic Company branches responsible for content production and SEO in France 2020
  • Premium Statistic Online content creation teams composition and SEO in France 2020
  • Premium Statistic Employee SEO training of French companies 2020
  • Premium Statistic Employee knowledge of the most common SEO terms in French companies 2020
  • Premium Statistic Mean annual budget dedicated to online content production in French companies 2020
  • Premium Statistic Analytic tools used in French companies to measure the success of online content 2020

SEO strategies

7
  • Premium Statistic Textual content criteria ranking on websites France in 2020, by importance
  • Premium Statistic Image and video content criteria ranking by importance on websites in France 2020
  • Premium Statistic SEO technique ranking by importance on websites in France 2020
  • Premium Statistic Linking attributes ranking on websites in France 2020, by importance
  • Premium Statistic Text attributes around links ranking on websites in France 2020, by importance
  • Premium Statistic Crawl attributes ranking by importance on websites in France 2020
  • Premium Statistic Mobile First Indexing attributes ranking on websites in France 2020, by importance

Common SEO errors

10
  • Premium Statistic Crawlability errors in SEO for e-commerce websites in France 2018
  • Premium Statistic Internal link errors in SEO for e-commerce websites in France 2018
  • Premium Statistic Sitemap errors in SEO for e-commerce websites in France 2018
  • Premium Statistic URL structure errors in SEO for e-commerce websites in France 2018
  • Premium Statistic International SEO errors for e-commerce websites in France 2018
  • Premium Statistic Site performance errors for e-commerce website SEO in France 2018
  • Premium Statistic Image optimization errors on e-commerce websites in France 2018
  • Premium Statistic Website optimization content errors on e-commerce websites in France 2018
  • Premium Statistic HTTPS errors in e-commerce websites compromising security in France 2018
  • Premium Statistic SSL server and certificate errors compromising e-commerce security in France 2018
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