Development of the mobile app market

HTML5 is posed to share up the smartphone apps market

The staggering growth of the smartphone applications (apps) market in the past four years has fundamentally changed the way in which people access and consume content, and caused a paradigm shift in competitive dynamics for telcos, OS/apps stores and handset manufacturers. But native apps might be a short-lived fad. They may be fundamentally challenged by the advent of HTML5 - a platform that addresses several significant drawbacks in the native app customer experience. The business issue paper contains mobile app revenues forcasts and shows the range of distribution channels for apps.
  • Language: English
  • Released: January 2012
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