Media's influence on voters in the U.S. 2012

The report presents the sources voters use to obtain information relevant to elections and the media's influence on the voters' decision making process. It examines TV, Internet, radio, word-of-mouth, social media and direct mail and takes such factors as age, ethnicity and gender into consideration.
  • Language: English
  • Released: February 2012
Study included in Corporate Account only.
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