Online dating: eHarmony users in the United States

Consumer Insights report

Online dating: eHarmony users in the United States

This report offers the reader a comprehensive overview of eHarmony users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints.
Additionally, the report allows the reader to benchmark eHarmony users in the United States (''brand users'') against U.S. online dating users in general (''category users''), and the overall U.S. onliner, labelled as ''all respondents'' in the charts.

Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

Receiving quarterly updates, this report is based on data from the Consumer Insights Global survey, as of June 2023.

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