This Brand Report covers Tripadvisor in the accommodation booking market of India. Receiving up to four updates throughout the year, the report is based on data from the Global Consumer Survey, as of August 2022.
Customers' demographic profile
This report offers the reader a comprehensive overview of Tripadvisor users in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints.
Additionally, the report allows the reader to benchmark Tripadvisor users in India (''brand users'') against Indian accomodation bookers in general (''category users''), and the overall Indian onliner, labelled as ''all respondents'' in the charts.
The report is updated quarterly and is based on data from the Statista Global Consumer Survey, an international survey that covers more than 14,500 brands across 56 countries.