Is Tinder the most used dating app?
In recent years, Tinder has dominated online dating app market. It is by far the most downloaded dating application in the world, and other dating platforms have struggled to compete. In 2021, Tinder was the most installed dating app worldwide, with a total of 67 million annual downloads. Overall, UK-based Badoo followed with 35 million for the year. Tinder also outnumbered both Bumble and Hinge for the past few years in terms of first-time downloads.However, competition is tough and new challengers are constantly moving on the market: French dating app Meetic outperformed Tinder in month-over-month downloads growth in January 2022, with a monthly increase of 106 percent in downloads compared to Tinder’s 21 percent month-over-month increase.
Tinder brand awareness
In the United States, awareness of Tinder is high, with 84 percent of dating service users knowing the brand. Overall, as of August 2022, Tinder was the most well-known online dating brand in the country, followed by Match, eHarmony, and PlentyOfFish, respectively.Tinder is also very well-known and widely used across Europe. In the UK, 86 percent of online dating service users knew of the brand, and 42 percent were on the app. Similar brand awareness, popularity, and usage are seen in Germany.
How did the COVID-19 pandemic impact online dating?
Due to the COVID-19 pandemic, online behaviors changed quickly, and online dating usage significantly increased. Throughout 2020, monthly active user numbers remained constantly higher than in 2019. Moreover, online dating is particularly popular among singles in the United States and over 50 percent of those who use online dating services indicated they used dating apps more during the COVID-19 pandemic.
