What are the most profitable eSports markets in Latin America?
In 2021, the eSports market worldwide was estimated at just above one billion U.S. dollars. That year, Mexico and Brazil, the leading Latin American countries based on eSports revenue, represented a combined share of less than three percent of global earnings. Both markets, however, were forecast to grow steadily in the following years, with revenue surpassing 20 million U.S. dollars by 2027. Given the importance of Twitch for the gaming community, the number of Twitch app downloads in Latin American countries can give another interesting angle to understand the popularity of eSports in the region. In this respect, Brazil and Mexico reported the highest figures again, with nearly 440 thousand and 360 thousand downloads in April 2022.eSports engagement in Brazil
With the number of Brazil’s mobile game users alone totaling roughly 70 million in 2021, the most-populous Latin American country has reported a growing interest in professional gaming competitions over the last few years. According to an annual study, the share of Brazilian video gamers aware of eSports peaked at over 80 percent in 2022. Based on the same survey, the interest in eSports in Brazil was strong within the gaming community that year, with six in ten players following or watching such competitions. Meanwhile, eSports ranked among the most talked about sporting events in Brazil in 2021, receiving the same score as the English Premier League.
