Black Friday takes place on the Friday right after Thanksgiving, and it is followed by Cyber Monday. These shopping events started in the United States and have now become a tradition that quickly increased in popularity all around the globe. As a matter of fact, the percentage of consumers who planned to shop during Black Friday or Cyber Monday was pretty high not only in the United States, but also in several European countries, as well as in Australia and New Zealand. In France, slightly over 40 percent of Gen Z consumers stated that they were sure they were going to shop during Black Friday sales. A similar share of millennials said the same.
Black Friday in France
In 2023, about 30 percent of French consumers intended to spend less during Black Friday. In fact, the number of French shoppers who planned to cut back on spending during the holiday season has increased since 2022. In 2023, the average budget for Black Friday and Cyber Monday purchases amounted to about 156 euros for women and slightly over 200 for men. In the same year, the most popular product category during Black Friday was ready-to-wear clothing, followed by household appliances and toys.
As e-commerce becomes increasingly popular, French consumers are also expected to do most of their Black Friday and Cyber Monday shopping online. As of 2022, younger generations such as Gen Z and Millennials, planned to shop online more than in the previous year. On this subject, electronics was the leading product category that shoppers in France planned to purchase online, followed by erotic materials and toys. The average online spend on Black Friday shopping that year added up to about 206 euros for Millennials and 147 euros for Gen Z.
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Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.