Dominique Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
Get in touch with us nowBlack Friday in France
In 2023, about 30 percent of French consumers intended to spend less during Black Friday. In fact, the number of French shoppers who planned to cut back on spending during the holiday season has increased since 2022. In 2023, the average budget for Black Friday and Cyber Monday purchases amounted to about 156 euros for women and slightly over 200 for men. In the same year, the most popular product category during Black Friday was ready-to-wear clothing, followed by household appliances and toys.Online shopping
As e-commerce becomes increasingly popular, French consumers are also expected to do most of their Black Friday and Cyber Monday shopping online. As of 2022, younger generations such as Gen Z and Millennials, planned to shop online more than in the previous year. On this subject, electronics was the leading product category that shoppers in France planned to purchase online, followed by erotic materials and toys. The average online spend on Black Friday shopping that year added up to about 206 euros for Millennials and 147 euros for Gen Z.
