Key insights
- Largest social media user base in SEA
- Indonesia
Detailed statistics
Number of social media user accounts APAC 2024, by country
- Country with the highest social media penetration in SEA
- Singapore
Detailed statistics
Social media penetration rate APAC 2024, by country
- Leading social media platform in most countries in SEA
Detailed statistics
Share of social media traffic SEA 2024, by country and platform
Editor’s Picks Current statistics on this topic
Further recommended statistics
Overview
5
- Premium Statistic Number of global social network users 2017-2028
- Basic Statistic Most used social networks 2024, by number of users
- Premium Statistic Social media: global penetration rate 2024, by region
- Premium Statistic Number of social media user accounts APAC 2024, by country
- Premium Statistic Social media penetration SEA 2024, by country
Overview
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Premium Statistic
Number of global social network users 2017-2028
Number of global social network users 2017-2028
Number of social media users worldwide from 2017 to 2028 (in billions)
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Basic Statistic
Most used social networks 2024, by number of users
Most used social networks 2024, by number of users
Most popular social networks worldwide as of April 2024, by number of monthly active users (in millions)
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Premium Statistic
Social media: global penetration rate 2024, by region
Social media: global penetration rate 2024, by region
Global social network penetration rate as of April 2024, by region
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Premium Statistic
Number of social media user accounts APAC 2024, by country
Number of social media user accounts APAC 2024, by country
Number of social media user accounts in the Asia-Pacific region as of January 2024, by country or territory (in millions)
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Premium Statistic
Social media penetration SEA 2024, by country
Social media penetration SEA 2024, by country
Social media penetration in Southeast Asia as of July 2024, by country
Internet usage
5
- Premium Statistic Internet economy size SEA 2015-2025
- Premium Statistic Internet economy size SEA 2023, by country
- Premium Statistic Internet adoption SEA 2024, by country
- Premium Statistic Internet users in Southeast Asia 2014-2029
- Premium Statistic Mobile internet users in Southeast Asia 2010-2029
Internet usage
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Premium Statistic
Internet economy size SEA 2015-2025
Internet economy size SEA 2015-2025
Internet economy size in Southeast Asia from 2015 to 2023, with a forecast for 2025 (in billion U.S. dollars)
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Premium Statistic
Internet economy size SEA 2023, by country
Internet economy size SEA 2023, by country
Internet economy size in Southeast Asia in 2023, by country (in billion U.S. dollars)
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Premium Statistic
Internet adoption SEA 2024, by country
Internet adoption SEA 2024, by country
Internet adoption in Southeast Asia as of January 2024, by country
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Premium Statistic
Internet users in Southeast Asia 2014-2029
Internet users in Southeast Asia 2014-2029
Number of internet users in Southeast Asia from 2014 to 2029 (in millions)
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Premium Statistic
Mobile internet users in Southeast Asia 2010-2029
Mobile internet users in Southeast Asia 2010-2029
Number of mobile internet users in Southeast Asia from 2010 to 2029 (in millions)
Major platforms
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- Premium Statistic Share of social media traffic SEA 2024, by country and platform
- Premium Statistic Market share of Facebook SEA 2023, by country
- Premium Statistic Market share of Instagram SEA 2023, by country
- Premium Statistic Market share of X (Twitter) SEA 2023, by country
- Premium Statistic Market share of YouTube SEA 2023, by country
Major platforms
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Premium Statistic
Share of social media traffic SEA 2024, by country and platform
Share of social media traffic SEA 2024, by country and platform
Share of social media traffic in Southeast Asia in 2024, by country and platform
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Premium Statistic
Market share of Facebook SEA 2023, by country
Market share of Facebook SEA 2023, by country
Social media market share of Facebook in Southeast Asia in 2023, by country
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Premium Statistic
Market share of Instagram SEA 2023, by country
Market share of Instagram SEA 2023, by country
Social media market share of Instagram in Southeast Asia in 2023, by country
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Premium Statistic
Market share of X (Twitter) SEA 2023, by country
Market share of X (Twitter) SEA 2023, by country
Social media market share of X (formerly Twitter) in Southeast Asia in 2023, by country
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Premium Statistic
Market share of YouTube SEA 2023, by country
Market share of YouTube SEA 2023, by country
Social media market share of YouTube in Southeast Asia in 2023, by country
Leading platforms by market
4
- Premium Statistic Market share of social media platforms Indonesia 2023
- Premium Statistic Social media platforms market share Philippines 2023
- Premium Statistic Market share of mobile social media platforms Singapore 2024
- Premium Statistic Penetration rate of leading social media apps among consumers in Vietnam Q2 2024
Leading platforms by market
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Premium Statistic
Market share of social media platforms Indonesia 2023
Market share of social media platforms Indonesia 2023
Market share of leading social media platforms in Indonesia in 2023
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Premium Statistic
Social media platforms market share Philippines 2023
Social media platforms market share Philippines 2023
Market share of social media platforms in the Philippines in 2023
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Premium Statistic
Market share of mobile social media platforms Singapore 2024
Market share of mobile social media platforms Singapore 2024
Market share of leading social media platforms for mobile devices in Singapore as of April 2024
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Premium Statistic
Penetration rate of leading social media apps among consumers in Vietnam Q2 2024
Penetration rate of leading social media apps among consumers in Vietnam Q2 2024
Penetration rate of leading social media apps among internet users in Vietnam as of 2nd quarter of 2024
Social commerce
7
- Premium Statistic Social commerce GMV SEA 2018-2027
- Premium Statistic Commonly used social media platforms for social commerce Indonesia 2023
- Premium Statistic Leading social media for shopping and brand interaction in Malaysia 2024
- Premium Statistic Leading social media platforms for social commerce Philippines 2023
- Premium Statistic Commonly used social media platforms for social commerce Singapore 2023
- Premium Statistic Leading social media platforms for social commerce Thailand 2023
- Premium Statistic Social media platforms used for shopping Vietnam 2023
Social commerce
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Premium Statistic
Social commerce GMV SEA 2018-2027
Social commerce GMV SEA 2018-2027
Social commerce gross merchandise value (GMV) in the Southeast Asia from 2018-2022, with a forecast for 2027 (in billion U.S. dollars)
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Premium Statistic
Commonly used social media platforms for social commerce Indonesia 2023
Commonly used social media platforms for social commerce Indonesia 2023
Most commonly used social media platform for purchases during the last 12 months in Indonesia as of February 2023
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Premium Statistic
Leading social media for shopping and brand interaction in Malaysia 2024
Leading social media for shopping and brand interaction in Malaysia 2024
Leading social media platforms for shopping and brand interaction in Malaysia as of March 2024
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Premium Statistic
Leading social media platforms for social commerce Philippines 2023
Leading social media platforms for social commerce Philippines 2023
Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2023
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Premium Statistic
Commonly used social media platforms for social commerce Singapore 2023
Commonly used social media platforms for social commerce Singapore 2023
Most commonly used social media platform for purchases during the last 12 months in Singapore as of February 2023
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Premium Statistic
Leading social media platforms for social commerce Thailand 2023
Leading social media platforms for social commerce Thailand 2023
Most used social media platforms for making purchases as of February 2023
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Premium Statistic
Social media platforms used for shopping Vietnam 2023
Social media platforms used for shopping Vietnam 2023
Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023
Consumer behavior
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Premium Statistic
Daily time spent using social media APAC Q4 2023, by country
Daily time spent using social media APAC Q4 2023, by country
Average daily time spent using social media in the Asia-Pacific region in the 4th quarter of 2023, by country or territory (in hours and minutes)
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Premium Statistic
Average number of social media platforms used per internet user APAC 2023, by country
Average number of social media platforms used per internet user APAC 2023, by country
Average number of social media platforms used per internet user in a month in the Asia-Pacific region in the 4th quarter of 2023, by country or territory
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Premium Statistic
Share of internet users using social media for work APAC Q4 2023, by country
Share of internet users using social media for work APAC Q4 2023, by country
Share of internet users who use social media for work purposes in the Asia-Pacific region as of the 4th quarter of 2023, by country or territory
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