Michele Majidi
Researcher
Detailed statistics
Most important marketing trends according to CMOs in Europe 2023
Detailed statistics
Leading sustainability challenges in digital advertising in Europe 2022
Detailed statistics
Opinions on ad industry's liability for fuel brands sustainability issues U.S. 2022
Importance of sustainability in programmatic advertising worldwide 2024
Importance of sustainability in programmatic advertising worldwide as of July 2024
Role of sustainability in marketing in the U.S. 2023
Role of sustainability in marketing according to marketing decision makers in the United States in 2nd quarter 2023
Sustainability as a focus for programmatic advertising in Europe 2024
Sustainability as a strategic focus for programmatic advertising in Europe as of August 2024, by stakeholder type
Advertising and marketing spending worldwide 2021-2024
Advertising and marketing spending worldwide from 2021 to 2024 (in billion U.S. dollars)
Marketing budget for business sustainability efforts CMOs Canada & U.S. 2023
Marketing budget allocated to activities promoting business sustainability efforts according to chief marketing officers (CMOs) in Canada and the United States as of August 2023
Annual change in advertising and marketing spending worldwide 2023
Annual change in advertising and marketing spending worldwide in 2023
Change in traditional and digital advertising and marketing spending worldwide 2023
Annual change in traditional and digital advertising and marketing spending worldwide in 2023
Top trends dominating influencer marketing strategies for marketers worldwide 2023
Leading trends dominating influencer marketing strategies according to marketers worldwide as of October 2023
Traditional advertising and marketing spending worldwide 2022-2023
Traditional advertising and marketing spending worldwide in 2022 and 2023 (in billion U.S. dollars)
Selected attitudes on sustainability in marketing among executives worldwide 2023
Selected attitudes on sustainability in marketing among executives worldwide as of January 2023
Online advertising and marketing revenue in Russia 2023, by segment
Digital advertising and marketing revenue in Russia in 2023, by major segment (in billion Russian rubles)
Leading sustainability challenges in digital advertising in Europe 2022
Leading sustainability challenges in digital advertising according to advertising executives in Europe as of December 2022
Leading sustainability aspects in digital advertising in Europe 2022
Leading sustainability aspects in digital advertising according to advertising executives in Europe as of December 2022
Expenditure of Beiersdorf AG on advertising and trade marketing worldwide 2023
Expenditure of Beiersdorf AG on advertising, trade marketing and similar items worldwide from 2007 to 2023 (in million euros)
Capri Holdings' advertising and marketing expenses worldwide from 2016 to 2024
Advertising and marketing costs of Capri Holdings (formerly Michael Kors Holdings) from 2016 to 2024 (in million U.S. dollars)
Online advertising and marketing market size in Russia 2013-2023
Market value of online advertising and marketing market in Russia from 2013 to 2023 (in billion Russian rubles)
Global sustainable bond market value 2023, by category and country
Countries with the highest value of sustainable bonds issued worldwide in 2023, by category (in million U.S. dollars)
Top aspects of sustainability in advertising in Great Britain 2022
Aspect of sustainability in advertising important to consumers in Great Britain as of August 2022
Global sustainable bond issuance 2014-2023, by category
Value of sustainable bonds issued worldwide from 2014 to 2023, by category (in billion U.S. dollars)
Impact of attention measurement on advertising sustainability in the UK 2023
Impact of attention measurement on advertising sustainability according to marketers in the United Kingdom (UK) as of January 2023
Dialogue marketing advertising expenditure in Germany 2022-2023, by segment
Advertising expenditure for dialogue marketing in Germany in 2022 and 2023, by segment (in billion euros)
Adoption of AI in marketing strategies in India 2023
Adoption of artificial intelligence in marketing strategies in India in 2023
Distribution of advertising and marketing agencies in Brazil 2024, by segment
Distribution of advertising and marketing agencies in Brazil as of January 2024, by segment
Top sustainability strategies for business executives Saudi Arabia 2022
Top sustainability strategies for business executives in Saudi Arabia in 2022
Online marketing & offline ad spend change according to CMOs in the U.S. 2012-2024
Change in digital marketing spending and expected change in traditional advertising according to chief marketing officers (CMOs) in the United States from February 2012 to September 2024
Most important marketing trends according to CMOs in Europe 2023
Most important marketing trends in 2023 according to CMOs in Europe as of September 2023
Consumer attitudes toward direct mail marketing in the U.S 2024
Consumer attitudes toward direct mail marketing in the United States as of April 2024
Flowers Foods, Inc.'s expenses on advertising and marketing in the U.S. 2016-2023
Flowers Foods, Inc.'s expenses on advertising and marketing in the United States from 2016 to 2023 (in million U.S. dollars)
Alpargatas' marketing & advertising spending 2014-2023
Marketing and advertising expenses of Alpargatas S.A. from 2014 to 2023 (in million Brazilian reals)
Mexico: salary in marketing, advertising & media 2023, by position
Average salary in the marketing, advertising and media management sector in Mexico as of May 2023, by selected position (in Mexican pesos)
Revenue of marketing and advertising industry in Finland 2022, by activity
Revenue of marketing and advertising industry in Finland in 2022, by activity (in 1,000 euros)
Most profitable services according to advertising & marketing agencies in Brazil 2024
Most profitable services according to advertising and marketing agencies in Brazil as of January 2024
Polo Ralph Lauren's advertising and marketing expenses worldwide from 2022 to 2024
Advertising and marketing expenses of Polo Ralph Lauren worldwide from FY2022 to FY2024 (in million U.S. dollars)
Sustainability strategies of e-commerce companies in Italy 2023
Sustainability strategies of e-commerce companies in Italy in 2023
Most popular aspects of holiday advertising and marketing in the U.S. 2023
Leading aspects of holiday marketing and advertising content that consumers liked the most in the United States as of October 2023
Advertising and marketing economy employment in the UK 2011-2023
Number of employees in the advertising and marketing economy of the United Kingdom (UK) from 2011 to 2023 (in 1,000s)
Change in sales of advertising and marketing agencies in Brazil 2023
Change in sales of advertising and marketing agencies in Brazil in 2023
Activities advertising and marketing agencies outsourced the most in Brazil 2024
Activities advertising and marketing agencies outsourced the most in Brazil as of January 2024
Sustainability strategies of retail SMBs in the U.S. 2022-2023
Share of retail professionals at small- and medium businesses (SMBs) implementing sustainable strategies in the U.S. in 2022 and 2023
Marketing strategies used in the UK 2024
Strategic marketing approaches used in the United Kingdom in 2024
Dialogue marketing advertising expenditure in Germany 2017-2023
Advertising expenditure for dialogue marketing in Germany from 2017 to 2023 (in billion euros)*
Median annual wages of advertising, promotions, & marketing managers in the U.S. 2023
Median annual wages of advertising, promotions, and marketing managers in the United States between as of May 2023 (in U.S. dollars)
Average premium consumers paid more for a sustainable product worldwide 2020 & 2023
Average premium consumers paid more for a sustainable product worldwide in 2020 and 2023, by range
Top challenges preventing move towards marketing sustainability worldwide 2023
Leading challenges preventing transition towards sustainability according to marketers worldwide as of March 2023
Digital advertising budgets growth in EMEA 2024, by format
Expected change in digital advertising and marketing budgets according to brand marketers in Europe, the Middle East, and Africa (EMEA) in 2024, by format
B2B CMOs' expected change in digital vs. traditional marketing spend in the U.S. 2024
Expected change in digital marketing spending and traditional advertising in the following 12 months according to business-to-business (B2B) chief marketing officers (CMOs) in the United States as of September 2024
Number of employees in marketing and advertising in Finland 2022, by activity
Number of employees in the marketing and advertising industry in Finland in 2022, by activity
Number of marketing and advertising companies in Finland 2022, by activity
Number of companies in the marketing and advertising industry in Finland in 2022, by activity
Marketers' budget changes for ad channels worldwide in the 12 months following 2023
Expected budget changes for selected advertising channels in the next 12 months according to marketing professionals worldwide as of December 2023
Top opportunities driving move towards marketing sustainability worldwide 2023
Leading opportunities propelling transition towards sustainability according to marketers worldwide as of March 2023
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