Key insights
- Share of online spending in Indonesia
- 53%
Detailed statistics
Share of online spending APAC 2024, by country
- Share of social commerce shoppers in Indonesia
- 88%
Detailed statistics
Share of social commerce shoppers APAC 2024, by country
- Gross merchandise value (GMV) of social commerce in Indonesia
- 8.2bn USD
Detailed statistics
GMV of social commerce Indonesia 2023-2028
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Editor’s Picks
Current statistics on this topic
Recommended statistics
Overview
6
- Premium Statistic Social commerce as share of total e-commerce worldwide 2018-2028
- Premium Statistic Share of online spending APAC 2024, by country
- Premium Statistic Share of social commerce shoppers APAC 2024, by country
- Premium Statistic GMV of e-commerce market in Indonesia 2019-2030
- Basic Statistic Number of users of social media advertising in Indonesia 2019-2028
- Premium Statistic Indonesia: social network penetration Q3 2023
Overview
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Premium Statistic
Social commerce as share of total e-commerce worldwide 2018-2028
Social commerce as share of total e-commerce worldwide 2018-2028
Social commerce as percentage of total e-commerce worldwide from 2018 to 2028
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Premium Statistic
Share of online spending APAC 2024, by country
Share of online spending APAC 2024, by country
Share of online spending in the Asia-Pacific region in 2024, by selected country
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Premium Statistic
Share of social commerce shoppers APAC 2024, by country
Share of social commerce shoppers APAC 2024, by country
Share of social commerce shoppers in the Asia-Pacific region in 2024, by selected country
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Premium Statistic
GMV of e-commerce market in Indonesia 2019-2030
GMV of e-commerce market in Indonesia 2019-2030
Annual gross merchandise volume (GMV) of the e-commerce market in Indonesia from 2019 to 2023 with a forecast for 2030 (in billion U.S. dollars)
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Basic Statistic
Number of users of social media advertising in Indonesia 2019-2028
Number of users of social media advertising in Indonesia 2019-2028
Number of users of social media advertising in Indonesia 2019-2028 (in millions)
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Premium Statistic
Indonesia: social network penetration Q3 2023
Indonesia: social network penetration Q3 2023
Penetration of leading social networks in Indonesia as of Q3 2023
Social commerce usage
7
- Premium Statistic Share of social media shoppers Indonesia 2022
- Premium Statistic Influence of social media on purchase decisions Indonesia 2022, by category
- Premium Statistic Social media influence on buying behavior Indonesia 2022
- Premium Statistic Usage of social media for direct purchase Indonesia 2022
- Premium Statistic Usage of conversational commerce Indonesia 2022
- Premium Statistic Types of items purchased using social media Indonesia 2023
- Premium Statistic Leading sources of inspiration for online shoppers Indonesia 2022
Social commerce usage
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Premium Statistic
Share of social media shoppers Indonesia 2022
Share of social media shoppers Indonesia 2022
Share of consumers who have tried making purchases on social media in Indonesia as of August 2022
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Premium Statistic
Influence of social media on purchase decisions Indonesia 2022, by category
Influence of social media on purchase decisions Indonesia 2022, by category
Influence of social media on purchase decisions in Indonesia as of August 2022, by category
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Premium Statistic
Social media influence on buying behavior Indonesia 2022
Social media influence on buying behavior Indonesia 2022
Share of consumers who bought items after seeing them on social media in the last three months in Indonesia as of February 2022
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Premium Statistic
Usage of social media for direct purchase Indonesia 2022
Usage of social media for direct purchase Indonesia 2022
Share of consumers who have used social media for direct purchase in the last three months as of August 2022
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Premium Statistic
Usage of conversational commerce Indonesia 2022
Usage of conversational commerce Indonesia 2022
Share of consumers who have used conversational commerce in the last three months as of August 2022
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Premium Statistic
Types of items purchased using social media Indonesia 2023
Types of items purchased using social media Indonesia 2023
Types of items purchased on social media in Indonesia as of February 2023
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Premium Statistic
Leading sources of inspiration for online shoppers Indonesia 2022
Leading sources of inspiration for online shoppers Indonesia 2022
Leading sources of inspiration for online shoppers in Indonesia in 2022
Social commerce platforms
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- Premium Statistic Commonly used social media platforms for social commerce Indonesia 2023
- Premium Statistic Commonly used social media platforms for social commerce Indonesia 2023, by gender
- Premium Statistic Commonly used social media platforms for social commerce Indonesia 2023, by age
- Premium Statistic Intention to shop on social media Indonesia 2022, by platform
- Premium Statistic Intention to shop on social media Indonesia 2022, by platform and income level
- Premium Statistic Usage of social media for brand research Indonesia Q3 2023, by platform type
- Premium Statistic Online purchase channels delivering the best experience Indonesia 2022
Social commerce platforms
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Premium Statistic
Commonly used social media platforms for social commerce Indonesia 2023
Commonly used social media platforms for social commerce Indonesia 2023
Most commonly used social media platform for purchases during the last 12 months in Indonesia as of February 2023
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Premium Statistic
Commonly used social media platforms for social commerce Indonesia 2023, by gender
Commonly used social media platforms for social commerce Indonesia 2023, by gender
Most commonly used social media platform for purchases during the last 12 months in Indonesia as of February 2023, by gender
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Premium Statistic
Commonly used social media platforms for social commerce Indonesia 2023, by age
Commonly used social media platforms for social commerce Indonesia 2023, by age
Most commonly used social media platform for purchases during the last 12 months in Indonesia as of February 2023, by age
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Premium Statistic
Intention to shop on social media Indonesia 2022, by platform
Intention to shop on social media Indonesia 2022, by platform
Share of consumers who intend to use social media for future purchases in Indonesia as of August 2022, by platform
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Premium Statistic
Intention to shop on social media Indonesia 2022, by platform and income level
Intention to shop on social media Indonesia 2022, by platform and income level
Share of consumers who intend to use social media for future purchases in Indonesia as of August 2022, by platform and income level
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Premium Statistic
Usage of social media for brand research Indonesia Q3 2023, by platform type
Usage of social media for brand research Indonesia Q3 2023, by platform type
Usage of social media for brand research in Indonesia as of the 3rd quarter of 2023, by platform type
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Premium Statistic
Online purchase channels delivering the best experience Indonesia 2022
Online purchase channels delivering the best experience Indonesia 2022
Online shopping channels delivering the best customer experience in Indonesia in 2022
Live shopping
7
- Premium Statistic Consumers having already purchased via live commerce 2023, by country
- Premium Statistic Leading platforms to watch live shopping Indonesia 2022
- Premium Statistic Leading social media platforms to watch live shopping Indonesia 2022
- Premium Statistic Most popular products bought from live shopping promotion Indonesia 2022
- Premium Statistic Interest in buying items from live shopping promotion Indonesia 2022
- Premium Statistic Reasons for purchasing from live shopping promotion Indonesia 2022
- Premium Statistic Most preferred time to watch and shop from live shopping promotion Indonesia 2022
Live shopping
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Premium Statistic
Consumers having already purchased via live commerce 2023, by country
Consumers having already purchased via live commerce 2023, by country
Share of consumers who had already used livestream commerce to purchase an item online in selected countries worldwide in 2023
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Premium Statistic
Leading platforms to watch live shopping Indonesia 2022
Leading platforms to watch live shopping Indonesia 2022
Most used platforms to watch live shopping in Indonesia as of October 2022
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Premium Statistic
Leading social media platforms to watch live shopping Indonesia 2022
Leading social media platforms to watch live shopping Indonesia 2022
Most used social media platforms to watch live shopping in Indonesia as of October 2022
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Premium Statistic
Most popular products bought from live shopping promotion Indonesia 2022
Most popular products bought from live shopping promotion Indonesia 2022
Most popular products bought from live shopping promotion in Indonesia as of October 2022
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Premium Statistic
Interest in buying items from live shopping promotion Indonesia 2022
Interest in buying items from live shopping promotion Indonesia 2022
Interest in shopping from a live shopping promotion in Indonesia as of October 2022
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Premium Statistic
Reasons for purchasing from live shopping promotion Indonesia 2022
Reasons for purchasing from live shopping promotion Indonesia 2022
Reasons for buying from live shopping promotion in Indonesia as of October 2022
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Premium Statistic
Most preferred time to watch and shop from live shopping promotion Indonesia 2022
Most preferred time to watch and shop from live shopping promotion Indonesia 2022
Most preferred time to watch and buy items from live shopping promotion in Indonesia as of October 2022
Consumer behavior and preferences
5
- Premium Statistic Social commerce awareness Indonesia 2022
- Premium Statistic Frequency of purchasing something using social media Indonesia 2023
- Premium Statistic Main drivers of purchases on social media Indonesia 2023
- Premium Statistic Main drivers for not making purchases on social media Indonesia 2023
- Premium Statistic Behavior of luxury shoppers related to social media Asia 2023
Consumer behavior and preferences
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Premium Statistic
Social commerce awareness Indonesia 2022
Social commerce awareness Indonesia 2022
Awareness of social commerce among consumers in Indonesia as of August 2022
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Premium Statistic
Frequency of purchasing something using social media Indonesia 2023
Frequency of purchasing something using social media Indonesia 2023
Frequency of purchasing something on social media during the last 12 months in Indonesia as of February 2023
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Premium Statistic
Main drivers of purchases on social media Indonesia 2023
Main drivers of purchases on social media Indonesia 2023
Reasons to purchase something on social media in Indonesia as of February 2023
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Premium Statistic
Main drivers for not making purchases on social media Indonesia 2023
Main drivers for not making purchases on social media Indonesia 2023
Reasons to not purchase something on social media in Indonesia as of February 2023
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Premium Statistic
Behavior of luxury shoppers related to social media Asia 2023
Behavior of luxury shoppers related to social media Asia 2023
Behavior of luxury shoppers related to social media in Asia as of third quarter 2023
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