J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Detailed statistics
Marketing budget's share in companies' revenues in North America & Europe 2014-2024
Detailed statistics
Marketing automation market size worldwide 2023-2032
Detailed statistics
Marketing automation software market size worldwide 2022-2031
Change in product placement spending in films worldwide 2020-2023
Change in product placement spending in films worldwide in 2020, 2021, and 2023
Distribution of product placement spending in the U.S. 2023, by channel
Distribution of product placement spending in the United States in 2023, by channel
Distribution of global product placement marketing spending 2023, by region
Distribution of product placement marketing spending worldwide in 2023, by region
Fastest-growing product placement channels worldwide 2023
Fastest-growing product placement channels worldwide in 2023
Channels with the fastest-growing spending on product placement in the U.S. 2023
Channels with the fastest-growing spending on product placement in the United States in 2023
Change in product placement spending worldwide 2021-2024
Change in product placement spending worldwide from 2021 to 2024
Product placement revenue worldwide 2021-2024
Product placement revenue worldwide from 2021 to 2024 (in billion U.S. dollars)
Attitudes toward product placement among consumers in the U.S. 2024
Attitudes toward product placement among consumers in the United States as of January 2024
Product placement marketing's reach in the U.S. 2024, by generation
Percentage of adult consumers exposed to product placement marketing in the United States as of January 2024, by generation
Standard vs. standout product placement net value (NPV) in the U.S. 2024
Net placement value (NPV) of standard and standout product placement marketing in the United States as of April 2024 (in 1,000 U.S. dollars)
TV Azteca's product placement revenue 2014-2022
Product placement revenue generated by TV Azteca, S.A.B. de C.V. from 2014 to 2022 (in billion Mexican pesos)
Radio advertising product sectors ranked by spending in the UK 2024
Highest spending radio advertising product sectors in the United Kingdom (UK) in January and February 2024 (in million GBP)
Advertising expenditure share in Kazakhstan 2023, by category
Distribution of advertising spending in Kazakhstan in 2023, by product category
Product placement spending worldwide 2023, by medium
Product placement spending in selected media worldwide in 2023 (in billion U.S. dollars)
Product placement revenue in the U.S. 2021-2023
Product placement revenue in the United States from 2021 to 2023 (in billion U.S. dollars)
Change in product placement spending in the U.S. 2022-2023
Change in product placement spending in the United States in 2022 and 2023
Attitudes towards product placement in the UK 2023
Attitudes towards product placement on TV or in films among consumers in the United Kingdom (UK) as of January 2023
Advertising investments in relation to GDP in Germany 2012-2023
Advertising investments compared to gross domestic product (GDP) in Germany from 2012 to 2023
Consumer preference for TV product placement over commercial breaks in the U.S. 2023
Percentage of consumers who would rather watch a TV program containing product placement than a TV program with traditional commercial breaks in the United States as of April 2023
Share of marketers using product placement to raise TV reach in the U.S. 2021-2022
Percentage of marketers using TV advertisements and commercials to whom product placement provided incremental reach to TV ad spending in the United States in 2021 and 2022
Advertising spending as a share of the gross domestic product (GDP) in Peru 2012-2023
Advertising spending as a percentage of the gross domestic product (GDP) in Peru from 2012 to 2023
Advertising expenses' share of GDP Japan 2014-2023
Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2014 to 2023
Leading free TV embedded advertising categories in Chile 2023, by ad spend share
Leading free TV embedded advertising categories in Chile between January and November 2023, by ad spend share
Press advertising share in Russia 2022, by product category
Share of the press advertising budget in Russia in 2022, by product category
Apparel brand placement value in Cobra Kai season five in the U.S. and the UK 2023
Product placement value of sneaker and apparel brands included in Cobra Kai season five in the United States and the United Kingdom as of February 2023 (in million U.S. dollars)
TV and film product placement vs. TV commercial perception in the U.S. 2023
Percentage of consumers more likely to research online a product seen in a film or TV program than one advertised on TV in the United States as of April 2023
Product placement effectiveness among non-ad-supported audiences in the U.S. 2022
Effectiveness of product placements for reaching non-ad-supported audiences according to marketers in the United States as of December 2022
Product placement effectiveness at raising a brand's relevance in the U.S. 2022
Effectiveness of product placements at driving cultural relevance for a brand according to marketers in the United States as of December 2022
TV advertising expenditure share in Uzbekistan H1 2023, by category
Distribution of the TV advertising spending in Uzbekistan in 1st half 2023, by product category
Global digital advertising expenditure 2014-2027
Digital advertising expenditure worldwide from 2014 to 2027 (in billion U.S. dollars)
Ad spend growth in China 2023, by top product type
Annual advertising spending growth in China in 2023, by leading product category or sector
Global Nu Skin advertising spending 2014-2023
Advertising spending of Nu Skin worldwide from 2014 to 2023 (in million U.S. dollars)
Outdoor advertising share in Russia 2023, by industry
Share of the out-of-home (OOH) advertising budget in Russia in 2023, by industry
Advertising expenditure in South Korea 2023, by medium
Advertising spending in South Korea in 2023, by medium (in trillion South Korean won)
Consumers shopping online due to TV or film product placement in the U.S. 2023
Percentage of consumers who bought online from a brand after seeing it in a TV program or film in the United States as of April 2023
Consumers on brands' websites due to TV or film product placement in the U.S. 2023
Percentage of consumers who visited a brand's website after seeing it placed in a TV program or film in the United States as of April 2023
Investment in advertising and net advertising revenues of the media 2018-2023
Investment in advertising and net advertising revenues of the media in Germany from 2018 to 2023 (in million euros)
Revenue share of product innovations in the advertising industry in Germany 2008-2022
Total revenue share of market innovations and imitated innovations in the advertising industry in Germany from 2008 to 2022
Outdoor advertising revenue in the UK 2005-2023, by environment
Out-of-home (OOH) advertising revenue in the United Kingdom (UK) from 2005 to 2023, by environment (in million GBP)
TV advertising expenditure South Korea 2015-2025
Advertising spending on television advertising in South Korea from 2015 to 2023 with forecasts up to 2025 (in trillion South Korean won)
Body care advertising spending in Germany 2023, by product category
Body care advertising spending in Germany in 1st half 2023, by product category (in million euros)
Advertising and marketing spending worldwide 2021-2024
Advertising and marketing spending worldwide from 2021 to 2024 (in billion U.S. dollars)
Gross domestic product (GDP) per capita in France 2029
France: Gross domestic product (GDP) per capita in current prices from 1987 to 2029 (in U.S. dollars)
Online advertising revenue in the U.S. 2000-2023
Online advertising revenue in the United States from 2000 to 2023 (in billion U.S. dollars)
Digital advertising spending in the U.S. 2021-2028
Digital advertising spending in the United States from 2021 to 2028 (in billion U.S. dollars)
Global internet advertising revenue 2018-2027
Global internet advertising revenue from 2018 to 2027 (in billion U.S. dollars)
GSK's advertising spending 2011-2023
GSK's advertising spending from 2011 to 2023 (in million British pounds)
Sanofi pharmaceutical segment revenues by product group 2023
Revenue of Sanofi's pharmaceutical segment by product group in 2023 (in million euros)
Market share of toiletry and cosmetic product categories in Spain 2013-2023
Market share of toiletry and cosmetic product categories in Spain from 2013 to 2023
EV/EBITDA in the media & advertising sector worldwide 2019-2025, by industry
Average EV/EBITDA multiples in the media & advertising sector worldwide from 2019 to 2025, by industry
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