Market insights and leading players
With such a large number of online footwear shoppers, there are various markets with insights worth highlighting. In Canada, for example, the revenue of the footwear e-commerce segment lags behind apparel and accessories, while in Spain, quarterly revenue of footwear and leather goods has seen fluctuating growth in the last several years. In the United States, it seems that among the different types, online consumers enjoy purchasing casual footwear the most, while athletic footwear ranked second.When it comes to what websites consumers are buying from, Amazon is the top online store by net sales in the U.S. and Canada, while JD Sports’ site takes the lead in the United Kingdom. While already leading in North America, Amazon does not intend to slow down with dominating the online footwear market. In August of 2022, the e-commerce giant rolled out a new shopping tool on their mobile app, allowing for consumers to use AR technology for virtual shoe try-ons prior to purchase, a feature that online fashion shoppers are interested in globally.
