Key insights
- Digital retail media ad spend in Europe
- 17.65bn EUR
Detailed statistics
Digital retail media ad spend in Europe 2021-2028
- Leading retail media network in Europe
- Amazon
Detailed statistics
Leading digital retail media networks in Europe 2023, by ad revenue
- Leading domestic retail media network in Europe
- Zalando
Detailed statistics
Leading digital retail media networks in Europe 2023, by market share
Editor’s Picks
Editor’s Picks
Current statistics on this topic
Recommended statistics
Overview
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- Premium Statistic Digital retail media ad spend in Europe 2021-2028
- Premium Statistic Digital retail media ad spend growth in Europe 2020-2026
- Premium Statistic Leading digital retail media markets in Europe 2023
- Premium Statistic Fastest-growing digital retail media markets in Europe 2023
- Premium Statistic Digital retail media ad spend in Europe 2022, by country
- Premium Statistic Digital retail media ad spend growth in Europe 2022-2026, by country
- Premium Statistic Retail media share in digital ad spend in Europe 2023-2027
- Premium Statistic Retail media share in digital ad spend in Western Europe 2023, by country
Overview
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Digital retail media ad spend in Europe 2021-2028
Digital retail media ad spend in Europe 2021-2028
Digital retail media advertising spending in Europe from 2021 to 2028 (in billion euros)
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Digital retail media ad spend growth in Europe 2020-2026
Digital retail media ad spend growth in Europe 2020-2026
Change in digital retail media advertising spending in Europe from 2020 to 2026
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Leading digital retail media markets in Europe 2023
Leading digital retail media markets in Europe 2023
Digital retail media advertising revenue in Europe in 2023, by country (in million U.S. dollars)
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Fastest-growing digital retail media markets in Europe 2023
Fastest-growing digital retail media markets in Europe 2023
Change in digital retail media advertising revenue in Europe in 2023, by country
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Digital retail media ad spend in Europe 2022, by country
Digital retail media ad spend in Europe 2022, by country
Digital retail media advertising spending outside of Amazon in Europe in 2022, by country (in million euros)
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Digital retail media ad spend growth in Europe 2022-2026, by country
Digital retail media ad spend growth in Europe 2022-2026, by country
Compound annual growth rate (CAGR) of digital retail media advertising spending outside of Amazon in Europe between 2022 and 2026, by country
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Retail media share in digital ad spend in Europe 2023-2027
Retail media share in digital ad spend in Europe 2023-2027
Share of on-site retail media in digital advertising spending in Europe in 2023 and 2027
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Retail media share in digital ad spend in Western Europe 2023, by country
Retail media share in digital ad spend in Western Europe 2023, by country
Share of on-site retail media in digital advertising spending in selected countries in Western Europe in 2023
Major players
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- Premium Statistic Leading digital retail media networks in Europe 2023, by ad revenue
- Premium Statistic Leading digital retail media networks in Europe 2023, by market share
- Premium Statistic Fastest-growing digital retail media networks in Europe 2023
- Premium Statistic Amazon ecommerce media ad revenue in Europe 2019-2024
- Premium Statistic eBay ecommerce media ad revenue in Europe 2019-2024
- Premium Statistic Zalando ecommerce media ad revenue in Europe 2019-2024
- Premium Statistic Vinted ecommerce media ad revenue in Europe 2019-2024
- Premium Statistic Ad revenue of Ceconomy 2021/22-2025/26
- Premium Statistic Criteo revenue 2023, by source
Major players
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Leading digital retail media networks in Europe 2023, by ad revenue
Leading digital retail media networks in Europe 2023, by ad revenue
Leading digital retail media networks in Europe in 2023, by advertising revenue (in million U.S. dollars)
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Leading digital retail media networks in Europe 2023, by market share
Leading digital retail media networks in Europe 2023, by market share
Leading digital retail media networks in Europe in 2023, by market share
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Fastest-growing digital retail media networks in Europe 2023
Fastest-growing digital retail media networks in Europe 2023
Leading digital retail media networks in Europe in 2023, by advertising revenue growth
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Amazon ecommerce media ad revenue in Europe 2019-2024
Amazon ecommerce media ad revenue in Europe 2019-2024
Digital retail media advertising revenue of Amazon in Europe from 2019 to 2024 (in billion U.S. dollars)
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eBay ecommerce media ad revenue in Europe 2019-2024
eBay ecommerce media ad revenue in Europe 2019-2024
Digital retail media advertising revenue of eBay in Europe from 2019 to 2024 (in millions U.S. dollars)
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Zalando ecommerce media ad revenue in Europe 2019-2024
Zalando ecommerce media ad revenue in Europe 2019-2024
Digital retail media advertising revenue of Zalando in Europe from 2019 to 2024 (in millions U.S. dollars)
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Vinted ecommerce media ad revenue in Europe 2019-2024
Vinted ecommerce media ad revenue in Europe 2019-2024
Digital retail media advertising revenue of Vinted in Europe from 2019 to 2024 (in millions U.S. dollars)
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Ad revenue of Ceconomy 2021/22-2025/26
Ad revenue of Ceconomy 2021/22-2025/26
Retail media income of Ceconomy (MediaMarkt and Saturn) in 2021/22, 2022/23, and 2025/26 (in million euros)
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Criteo revenue 2023, by source
Criteo revenue 2023, by source
Revenue generated by Criteo SA in 2023, by source (in million U.S. dollars)
Germany
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- Premium Statistic Opinions on digital ad market growth in Germany for 2025
- Premium Statistic Digital retail media ad revenue in Germany 2022-2024
- Premium Statistic Biddable marketplace ad spending in Germany 2021-2023
- Premium Statistic Amazon ecommerce media ad revenue in Germany 2022-2023
- Premium Statistic Industries with highest share of retail media ad spend in Germany 2023
- Premium Statistic Change in retail media ad spending in Germany 2023, by type
- Premium Statistic Importance of retail media according to media agencies in Germany 2022-2023
- Basic Statistic Advertising influence on shopping in Germany 2023, by type of advertisement
Germany
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Opinions on digital ad market growth in Germany for 2025
Opinions on digital ad market growth in Germany for 2025
In your opinion, by what percentage will the digital advertising market change in 2025 compared to 2024?
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Digital retail media ad revenue in Germany 2022-2024
Digital retail media ad revenue in Germany 2022-2024
Digital retail media advertising revenue in Germany from 2022 to 2024 (in billion U.S. billion dollars)
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Biddable marketplace ad spending in Germany 2021-2023
Biddable marketplace ad spending in Germany 2021-2023
Biddable marketplace sponsored advertising spending in Germany from 2021 to 2023 (in billion euros)
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Amazon ecommerce media ad revenue in Germany 2022-2023
Amazon ecommerce media ad revenue in Germany 2022-2023
Amazon digital retail media advertising revenue in Germany in 2022 and 2023 (in billion euros)
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Industries with highest share of retail media ad spend in Germany 2023
Industries with highest share of retail media ad spend in Germany 2023
Industries with highest share of digital retail media advertising spending in Germany in 2023
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Change in retail media ad spending in Germany 2023, by type
Change in retail media ad spending in Germany 2023, by type
Share of media agency professionals seeing a change in retail media advertising spending in Germany as of August 2023, by type
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Importance of retail media according to media agencies in Germany 2022-2023
Importance of retail media according to media agencies in Germany 2022-2023
Importance of retail media in the future according to media agencies in Germany in 2022 and 2023
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Basic Statistic
Advertising influence on shopping in Germany 2023, by type of advertisement
Advertising influence on shopping in Germany 2023, by type of advertisement
Types of advertisements that have the biggest influence on shopping purchases in Germany in 2023
France
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- Premium Statistic Digital retail media ad revenue in France 2022-2024
- Premium Statistic Retail media ad spend in France 2019-2023
- Premium Statistic Retail media ad spend growth in France 2020-2023
- Premium Statistic Digital retail media ad spend in France 2019-2023, by format
- Premium Statistic Retail media ad spend growth in France 2019-2023, by format
- Premium Statistic Industries with highest share of retail media ad spend in France 2023
- Premium Statistic Share of companies investing in retail media in France 2018-2023
- Premium Statistic Retail media share of digital ad budgets in France 2023
- Premium Statistic Most-used digital retail media ad formats in France 2023
- Premium Statistic Objectives of digital retail media ad strategies in France 2023
- Premium Statistic Factors hindering development of retail media advertising in France 2023
France
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Digital retail media ad revenue in France 2022-2024
Digital retail media ad revenue in France 2022-2024
Digital retail media advertising revenue in France from 2022 to 2024 (in million U.S. dollars)
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Retail media ad spend in France 2019-2023
Retail media ad spend in France 2019-2023
Digital retail media advertising spending in France from 2019 to 2023 (in million euros)
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Retail media ad spend growth in France 2020-2023
Retail media ad spend growth in France 2020-2023
Change in digital retail media advertising spending in France from 2020 to 2023
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Digital retail media ad spend in France 2019-2023, by format
Digital retail media ad spend in France 2019-2023, by format
Digital retail media advertising spending in France from 2019 to 2023, by format (in million euros)
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Retail media ad spend growth in France 2019-2023, by format
Retail media ad spend growth in France 2019-2023, by format
Change in digital retail media advertising spending in France from 2019 to 2023, by format
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Industries with highest share of retail media ad spend in France 2023
Industries with highest share of retail media ad spend in France 2023
Industries with highest share of digital retail media advertising spending in France in 2023
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Share of companies investing in retail media in France 2018-2023
Share of companies investing in retail media in France 2018-2023
Share of companies that invested in retail media in France from 2018 to 2023
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Retail media share of digital ad budgets in France 2023
Retail media share of digital ad budgets in France 2023
Share of retail media in digital advertising budgets in France as of October 2023
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Most-used digital retail media ad formats in France 2023
Most-used digital retail media ad formats in France 2023
Most-used digital retail media advertising formats in France as of October 2023
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Objectives of digital retail media ad strategies in France 2023
Objectives of digital retail media ad strategies in France 2023
Objectives of digital retail media advertising strategies in France as of October 2023
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Factors hindering development of retail media advertising in France 2023
Factors hindering development of retail media advertising in France 2023
Factors hindering development of digital retail media advertising in France as of October 2023
United Kingdom
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- Premium Statistic Digital retail media ad revenue in the UK 2022-2024
- Premium Statistic Digital retail media ad spending growth in the UK 2020-2026
- Premium Statistic Onsite retail media ad spend in the UK 2022-2023
- Premium Statistic Industries with highest share of retail media ad spend in the UK 2023
- Premium Statistic Number of RMNs used by UK marketing managers 2023
- Premium Statistic Top retailers with a retail media offering in the UK 2022
- Premium Statistic Relevance of open web retail media vs walled gardens in the UK 2022
United Kingdom
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Digital retail media ad revenue in the UK 2022-2024
Digital retail media ad revenue in the UK 2022-2024
Digital retail media advertising revenue in the United Kingdom (UK) from 2022 to 2024 (in billion U.S. dollars)
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Digital retail media ad spending growth in the UK 2020-2026
Digital retail media ad spending growth in the UK 2020-2026
Change in digital retail media advertising spending in the United Kingdom (UK) from 2020 to 2026
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Onsite retail media ad spend in the UK 2022-2023
Onsite retail media ad spend in the UK 2022-2023
Onsite retail media advertising revenue of UK-based retailers in the United Kingdom (UK) in 2022 and 2023 (in million GBP)
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Industries with highest share of retail media ad spend in the UK 2023
Industries with highest share of retail media ad spend in the UK 2023
Industries with highest share of digital retail media advertising spending in the United Kingdom in 2023
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Number of RMNs used by UK marketing managers 2023
Number of RMNs used by UK marketing managers 2023
Number of retail media networks (RMNs) used by marketing managers from the United Kingdom as of May 2023
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Top retailers with a retail media offering in the UK 2022
Top retailers with a retail media offering in the UK 2022
Most desirable retailers with a retail media offering according to media agency professionals in the United Kingdom (UK) as of February 2022
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Relevance of open web retail media vs walled gardens in the UK 2022
Relevance of open web retail media vs walled gardens in the UK 2022
Share of media agency professionals from the United Kingdom (UK) who said that open internet retail media had a greater impact than walled gardens as of February 2022, by factor
Marketer insights
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- Premium Statistic Adoption of retail media offerings among retailers in Western Europe 2023
- Premium Statistic Adoption of retail media offerings among brands in Western Europe 2023
- Premium Statistic Adoption of retail media offerings among agencies in Western Europe 2023
- Premium Statistic Leading features of retail media solutions in Europe 2023
- Premium Statistic Leading features of retail technology partners according to brands in Europe 2023
- Premium Statistic Leading features of retail technology partners according to agencies in Europe 2023
- Premium Statistic Share of retail media in programmatic ad budgets in Europe 2024, by stakeholder
- Premium Statistic Share of CMOs who want to increase vs. decrease digital ad spend 2023, by format
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2024
- Premium Statistic Retailers reporting an uplift in revenue due to their investment in retail media 2023
- Premium Statistic Barriers to retail media investment for advertisers in Europe 2024
Marketer insights
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Adoption of retail media offerings among retailers in Western Europe 2023
Adoption of retail media offerings among retailers in Western Europe 2023
Adoption of retail media offerings among retailers in Western Europe as in 4th quarter 2023
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Adoption of retail media offerings among brands in Western Europe 2023
Adoption of retail media offerings among brands in Western Europe 2023
Adoption of retail media offerings among brands in Western Europe as in 4th quarter 2023
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Adoption of retail media offerings among agencies in Western Europe 2023
Adoption of retail media offerings among agencies in Western Europe 2023
Adoption of retail media offerings among advertising/media agencies in Western Europe as in 4th quarter 2023
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Leading features of retail media solutions in Europe 2023
Leading features of retail media solutions in Europe 2023
Leading features of retail media solutions in Western Europe in 4th quarter 2023
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Leading features of retail technology partners according to brands in Europe 2023
Leading features of retail technology partners according to brands in Europe 2023
Leading features of retail technology partners according to brands in Western Europe in 4th quarter 2023
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Leading features of retail technology partners according to agencies in Europe 2023
Leading features of retail technology partners according to agencies in Europe 2023
Leading features of retail technology partners according to advertising/media agencies in Western Europe in 4th quarter 2023
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Share of retail media in programmatic ad budgets in Europe 2024, by stakeholder
Share of retail media in programmatic ad budgets in Europe 2024, by stakeholder
Share of retail media in programmatic advertising budgets in Europe as of August 2024, by stakeholder type
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Share of CMOs who want to increase vs. decrease digital ad spend 2023, by format
Share of CMOs who want to increase vs. decrease digital ad spend 2023, by format
Share of CMOs who were planning to increase vs. decrease ad spending on selected digital media formats worldwide in 2023
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Programmatic ad formats identified as growth areas in Europe 2024
Programmatic ad formats identified as growth areas in Europe 2024
Programmatic advertising formats identified as growth areas in Europe as of August 2024, by stakeholder type
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Retailers reporting an uplift in revenue due to their investment in retail media 2023
Retailers reporting an uplift in revenue due to their investment in retail media 2023
Share of retailers reporting an uplift in revenue thanks to their investment in retail media worldwide in 4th quarter 2023, by region
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Barriers to retail media investment for advertisers in Europe 2024
Barriers to retail media investment for advertisers in Europe 2024
Barriers to retail media investment according to advertisers in Europe as of May 2024
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