Digital media in Portugal - statistics & facts
Digital video and gaming
Digital video is at the forefront of digital media in Portugal, and its users mostly belong to young generations searching for entertainment outside of the conventionalized formats. Max heads the list of video-on-demand platforms which the Portuguese download, while Disney + is the leading streaming app in the country by revenue.Gaming also has a considerable expression in Portugal, in terms of the share of internet users that are players. However, while digital video content is purchased by 35 percent of digital media buyers, online purchases related to gaming are acquired by a smaller share. This may be due to the normalization of leisure habits after the COVID-19 pandemic, which were disturbed during the pandemic crisis.
Digital news and e-books
Digital news sources are preferred over print sources by an increasing share of the Portuguese population of all ages, a trend that does not appear to be changing. In this market, TVI, SIC, and Correio da Manhã present the highest reach of online users, even though it is the state-owned news agency RTP that is worthy of the highest level of trust in news sources by the public.Despite presenting low usage rates of e-books, this market is growing in Portugal, especially when compared to print, which is aligned with the book market trends for other European countries. Simultaneously, Portugal registers high shares of social media users, which is revealing in terms of the leisure preferences of the Portuguese.