One of the defining phenomena of the present times reshaping the world as we know it, is the worldwide accessibility to the internet. The lovechild of the World Wide Web is social media, which comes in many forms, including blogs, forums, business networks, photo-sharing platforms, social gaming, microblogs, chat apps, and last but not least social networks. In 2020, the global social penetration rate reached 49 percent, with East Asia and North America having the highest penetration rate at 71 and 69 percent respectively, followed by Northern Europe at 67 percent.
In recent years, social networking has demonstrated a clear shift towards mobile platforms. Smartphone and tablet apps as well as mobile web access have facilitated the constant presence of mobile-first or mobile-only platforms such as Twitter, Instagram, or Snapchat. In addition, these kinds of applications have heightened the profile of location-based services like Foursquare and enabled users to comfortably access visual blogging sites including Tumblr and Pinterest via tablet. As of 2018, 99.2 million online users in the United States accessed social networking sites exclusively via mobile devices.
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In the following 9 chapters, you will quickly find the 84 most important statistics relating to "Social media".