, based on revenue figures. In fact, the British energy drinks market generated 3.8 billion U.S. dollars that year. By comparison: the U.S. led the ranking with a market revenue of 40 billion dollars. Looking at the
in total, energy drinks had a market share of almost seven percent.
Energy drinks are beverages that contain a high level of stimulating ingredients, usually caffeine, as well as sugar and often nutritional supplements such as vitamins or carnitine. They are promoted as a product that can increase mental alertness and physical performance. Some energy drinks are marketed as beverages and others as dietary supplements.
Retail sales
In 2024, the
British market for energy and sports drinks generated a revenue of around four billion British pounds, which corresponded to
per capita sales of almost 60 pounds. The revenue of the market was forecast to increase between 2024 and 2029 by approximately one billion British pounds. At the same time, the
price per unit of energy drinks is also expected to rise. While in 2024 this amounted to 4.2 British pounds, the price per unit will be 4.6 British pounds in 2029.
Which brand is the most famous?
The Austrian company Red Bull was the best-known energy drink in the UK, with a
brand awareness of 94 percent in 2024. The British brand Lucozade Energy, which is manufactured and marketed by the Japanese company
Suntoryand the U.S. company
Monster , came in second and third place, both known among 88 percent of internet users. When examining
Red Bull’s brand profile in the United Kingdom, the following results can be seen: it is not not just Red Bull's brand awareness that is high. Considering popularity, usage share, brand loyalty and buzz around the brand, Red Bull consistently reaches around 50 percent.
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