Starbucks - statistics & facts

Starbucks is a global coffeehouse chain and coffee company based in the United States. It was founded in 1971 in Seattle, Washington by Jerry Baldwin, Gordon Bowker, and Zev Siegl who originally began their operation by selling roasted coffee beans. Eventually, in 1987, employee Howard Schulz bought the company and began its rapid expansion. It is this global expansion that ultimately allowed Starbucks to nearly double its number of locations over the past decade. As it stands, the number of  Starbucks stores worldwide reached 35.7 thousand in 2022 (including other segments owned by the coffee-chain such as  Siren Retail and Teavana), making Starbucks the world’s largest coffeehouse chain.

Is Starbucks the biggest QSR brand?

In 2022, Starbucks' net revenue reached 26.58 billion U.S. dollars. Much like with its units, there was year-over-year growth in revenue over the past 10 years up until 2019. Like many food and drink service companies, Starbucks saw a decline in revenue in 2020 due to the coronavirus (COVID-19) pandemic. Not only did Starbucks record high revenues in 2022, but the company also had the second largest quick-service restaurant brand value worldwide that year. Accounting for a brand value of approximately 61.7 billion U.S. dollars, Starbucks came second only to QSR behemoth McDonald's which had a brand value of nearly 200 billion U.S. dollars in 2022.

What products does Starbucks sell?

While Starbucks has stores located all over the world, the products offered usually remain the same. The chain primarily sells coffee; however, it also offers consumers the opportunity to purchase other products. These include beverages such as teas, hot chocolates, smoothies, iced drinks, and a selection of food products. Starbucks’ revenue breakdown revealed that the sale of beverages was the number one source of revenue for the chain over the last decade. Meanwhile, food sales have tended to contribute less to Starbucks’ revenue in recent years.  To promote their products, Starbucks’ global advertising spending reached a record high of 416.7 million U.S. dollars in 2022.

Starbucks: online ordering and delivery

Consumers nowadays do not just want to go in-store to enjoy their favorite Starbucks products, they also want them delivered to their doorsteps. With the global revenue of the online meal delivery market being estimated at 300 billion U.S. dollars in 2022, Starbucks along with many other companies has begun cultivating its online ordering and delivery systems. It launched a pilot partnership with Uber Eats in late 2018, allowing them to deliver items from a selected delivery menu to consumers’ homes. The coffee chain also developed the Starbucks app where consumers can pre-order and pay for items before pick-up. This online market became especially important during the coronavirus (COVID-19) pandemic, where lockdown and social distancing measures meant people were unable to order in-store.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, May 11, 2023

Key insights

Market size of the coffee shop industry worldwide
165.7bn USD
Starbucks revenue worldwide
26.58bn USD
Number of Starbucks stores worldwide
35,711
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Net revenue of Starbucks worldwide from 2003 to 2022 (in billion U.S. dollars)

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