The company’s revenue growth also reflects its success: Starbucks’ annual revenue almost tripled in the last ten years, reaching 21.32 billion U.S. dollars in 2016. Still continuing its global expansion, Starbucks increased its number of establishments by around two thousand during 2016, totaling 25,085 stores by the end of the fiscal year. Well over half of the company’s coffee shops are found in its home country, the United States. A Nielsen Scarborough survey in spring 2016 found that over 35.7 million Americans had visited a Starbucks within the last 30 days.
As well as having the largest number of stores worldwide within the coffee chain industry, Starbucks also generates by far the most revenue. The company’s closest competitor in 2015 was the UK based coffee house chain Costa Coffee. Within the broader quick-service industry, Starbucks was the second most valuable fast food brand worldwide in 2016, second only to global giant McDonald’s.