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Adidas - Statistics & Facts

Adidas AG is the largest sportswear manufacturer in Europe and is second only to Nike worldwide. Adidas is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, which designs and manufactures footwear, apparel, and accessories. The company also owns a share of the German football club Bayern Munich. Adidas' logo consists of three stripes, which is used on the company's apparel and footwear designs as a marketing aid. Some of Adidas' major competitors are Puma, Under Armour, and of course Nike.

Adidas among competitors

As of 2021, Adidas was the fourth-largest apparel brand in the world, with a brand value of 16.5 billion U.S. dollars. As such, it comes to no surprise that the company is also one of the most valuable athletic apparel, accessories, and footwear companies in the world. Over the years, the adidas brand surpassed Nike and other global athletic footwear brands in the eyes of American consumers, based on a ranking of customer satisfaction levels. Most recently, adidas had just surpassed Nike in terms of customer satisfaction, achieving a score of 79 out of 100.

Key figures of Adidas Group

Adidas employed over 61 thousand people worldwide in 2021. The organization's global net sales amounted to about 21 billion euros in 2021, signifying an inrease on the prior year, which saw lower sales caused by the coronavirus (COVID-19) pandemic.

Currently, North America and Greater China are some of Adidas' most important markets, as these regions combined accounted for nearly 50 percent of the company's annual retail sales. Just over a third of the company's sales were made in the EMEA region. Apparel and footwear are the Adidas Group's biggest segments and unsurprisingly generate the bulk of the company's sales. In 2021, the company produced 379 million units of sportswear and about 340 million pairs of shoes worldwide. The number of shoes produced by Adidas has dropped considerably compared to previous years, and is likely to the divestiture of the Reebok business. While the athletic footwear subsidiary been part of the Adidas family since the mid-2000s, Adidas announced its plans to sell the Reebok brand in 2021 and had been acquired by Authentic Brands Group for a total consideration of 2.1 billion euros in early 2022.

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