Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Baby care market in the U.S. - statistics & facts

The baby care market is composed of different segments and products, such as toys, feeding accessories, wipes, disposable diapers, body care products and soothers, to name a few. The window for the purchase of baby care products and accessories is rather small, while consumers look for quality for their children. The global baby care market is expected to increase in size to be worth over 109 billion U.S. dollars by 2026.

Procter & Gamble (P&G), Kimberly-Clark and Johnson & Johnson are the leading companies in the global baby care market. P&G’s market share of disposable baby diapers, baby wipes and training pants worldwide stands at around 18 percent, with the company projected to maintain a similar market share up until 2024. Kimberly-Clark’s market share is forecast to remain constant in the coming years at between eight and nine percent. In contrast, Johnson & Johnson has seen its baby care sales decline over the years.

In terms of retail sales, Aveeno Baby was the leading baby soap brand in 2018, with sales across the United States exceeding 42 million U.S. dollars, versus Johnson's Head-To-Toe's 30.8 million U.S. dollars in sales that year. In contrast, in the baby lotion segment, Johnson & Johnson's was an uncontested market leader, with the Johnson's brand achieving sales of around 33.1 million U.S. dollars nationwide in 2018.

In terms of parents' brand preference, Johnson's is the favorite brand for baby oil and baby lotion in American households, holding the largest share amongst all brands. Johnson is also a leader in the baby/children’s shampoo market, as over one quarter of surveyed households in the U.S. stated using Johnson’s Baby Shampoo. Additionally, it is the most popular baby powder brand in the U.S. with around 43 percent of the market share.

Key figures

The most important key figures provide you with a compact summary of the topic of "Baby care market in the U.S." and take you straight to the corresponding statistics.

Key Players in the Disposable Baby Product Segment

U.S. figures

Interesting statistics

In the following 5 chapters, you will quickly find the 35 most important statistics relating to "Baby care market in the U.S.".

Baby care market in the U.S.

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
TOP SELLER

Baby care market in the U.S. - statistics & facts

The baby care market is composed of different segments and products, such as toys, feeding accessories, wipes, disposable diapers, body care products and soothers, to name a few. The window for the purchase of baby care products and accessories is rather small, while consumers look for quality for their children. The global baby care market is expected to increase in size to be worth over 109 billion U.S. dollars by 2026.

Procter & Gamble (P&G), Kimberly-Clark and Johnson & Johnson are the leading companies in the global baby care market. P&G’s market share of disposable baby diapers, baby wipes and training pants worldwide stands at around 18 percent, with the company projected to maintain a similar market share up until 2024. Kimberly-Clark’s market share is forecast to remain constant in the coming years at between eight and nine percent. In contrast, Johnson & Johnson has seen its baby care sales decline over the years.

In terms of retail sales, Aveeno Baby was the leading baby soap brand in 2018, with sales across the United States exceeding 42 million U.S. dollars, versus Johnson's Head-To-Toe's 30.8 million U.S. dollars in sales that year. In contrast, in the baby lotion segment, Johnson & Johnson's was an uncontested market leader, with the Johnson's brand achieving sales of around 33.1 million U.S. dollars nationwide in 2018.

In terms of parents' brand preference, Johnson's is the favorite brand for baby oil and baby lotion in American households, holding the largest share amongst all brands. Johnson is also a leader in the baby/children’s shampoo market, as over one quarter of surveyed households in the U.S. stated using Johnson’s Baby Shampoo. Additionally, it is the most popular baby powder brand in the U.S. with around 43 percent of the market share.

Interesting statistics

In the following 5 chapters, you will quickly find the 35 most important statistics relating to "Baby care market in the U.S.".

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Hadley Ward
Hadley Ward
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Catalina Rodriguez
Catalina Rodriguez
Key Account Manager - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)