Consumer behavior in France - statistics & facts

Key insights

Share of French consumers who bought goods in a department store in the past 12 months
45 %
Leading product category by consumer brand awareness in France
Smartphones
Share of French consumers who usually learn about products through friends
48 %

Editor’s Picks Current statistics on this topic

Further recommended statistics

Retail figures

Consumer behavior

Online shopping behavior

Holiday season shopping

Comparison with other European countries

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