UK Gen Z & millennials: consumer goods and shopping behavior - statistics & facts

Key insights

Share of Gen Z trading down when purchasing a product in the past 3 months in the UK
83%
Share of 18-34-year-olds who splurged on clothing in the past month in the UK
27%
Share of 18-24-year-olds who won't buy from a brand with differing political beliefs in Britain
25%

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Demographics

Trending behavior & attitudes

Shopping channel preferences

Reaching millennials & Gen Z

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