D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Detailed statistics
Consumers changing their behavior to trade down in the UK 2024, by generation
Detailed statistics
Share of UK consumers who splurged in the past month 2024, by product type and age
Detailed statistics
Consumers who buy from brands with differing political beliefs in Great Britain 2024
Population of the UK 1990-2022, by generation
Population of the United Kingdom from 1990 to 2022, by generation
Number of people employed in the UK 1992-2022, by generation
Number of people employed (aged 16-65) in the United Kingdom from 1992 to 2022, by generation
Number of people economically inactive in the UK 1992-2022, by generation
Number of people (aged 16-65) economically inactive in the United Kingdom from 1992 to 2022, by generation
UK: social media use frequency 2023, by generation
Frequency of social network engagement in the United Kingdom as of September 2023, by generation
Characteristics of generations in the UK 2022
Please read each of the following statements, and for each, please select the generation you think the statement most closely describes
Millennials who buy sustainable food and drink in the UK 2023, by product type
Leading sustainable food and beverage products purchased by millennials in the United Kingdom as of June 2023
Gen Z shoppers who buy sustainable food and drink in the UK 2023, by product type
Leading sustainable food and beverage products purchased by Generation Z in the United Kingdom as of June 2023
Drivers of customer loyalty in the UK 2023, by age
Leading brand loyalty drivers among consumers in the United Kingdom (UK) in 3rd quarter 2023, by age
Consumers changing their behavior to trade down in the UK 2024, by generation
Share of consumers changing their shopping behavior to trade down in the United Kingdom in 2024, by generation
Share of UK consumers who splurged in the past month 2024, by product type and age
Share of consumers who made a splurge purchase in the past month in the United Kingdom in 2024, by product category and age group
Consumers who buy from brands with differing political beliefs in Great Britain 2024
Share of consumers who buy from a brand regardless of differing political beliefs in Great Britain in 2024, by age group
Consumers who buy from brands with similar political beliefs in Great Britain 2024
Share of consumers who would buy from a brand that has similar political beliefs in Great Britain in 2024, by age group
Preferences for human connection vs. automation in customer service in the UK 2023
Share of customers preferring human connection vs. automation in customer service in the United Kingdom (UK) in 2023, by generation
Share of UK consumers with data privacy concerns 2023, by age group
Share of consumers with concerns about data privacy when interacting with brand online in the United Kingdom (UK) as of December 2023, by age group
Shopping channel preference in the UK 2023, by generation
Share of consumers that would prefer to shop mostly online/in-store in the United Kingdom (UK) in 2023, by generation
Shopping channel preference among UK millennials & Gen Z for hobby products 2023
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for leisure, sport, and hobby products in the United Kingdom (UK) in 2023
Shopping channel preference among millennials & Gen Z for car parts in the UK 2023
Share of Gen Z and millennial consumers that would prefer to shop online/in-store for automotive spare parts or accessories in the United Kingdom (UK) in 2023
Shopping channel preference among UK millennials & Gen Z for kids' products 2023
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for children's products in the United Kingdom (UK) in 2023
Shopping channel preference among UK millennials & Gen Z for clothes and shoes 2023
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for apparel and shoes in the United Kingdom (UK) in 2023
Shopping channel preference among UK millennials & Gen Z for groceries 2023
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for groceries in the United Kingdom in 2023
Shopping channel preference among UK millennials & Gen Z for beauty products 2023
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in the United Kingdom in 2023
Shopping channel preference among UK millennials & Gen Z for home & garden 2023
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for home and garden products in the United Kingdom (UK) in 2023
Shopping channel preference among UK millennials & Gen Z for jewelry 2023
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for jewelry and accessories in the United Kingdom (UK) in 2023
Share of consumers who bought gifts online or in-store in Great Britain 2024, by age
Percentage of consumers who purchase gifts mostly online or in-store in Great Britain in 2024, by age group
Popularity of influencers in the UK 2023
Share of consumers who followed influencers in the United Kingdom (UK) as of April 2023, by generational cohort
UK Gen Z accessing selected type of digital media 2023
Number of Gen Z users in the United Kingdom (UK) engaging with selected types of online media as of March 2023 (in millions)
Influencer marketing effectiveness among Gen Z in the UK 2023
Share of Generation Z consumers who bought vs did not buy products promoted by influencers in the United Kingdom as of June 2023
Gen Z attitudes to online advertising in the UK in 2023
Attitudes to online advertising by Gen Z in the United Kingdom in 2023
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