Tanushree Basuroy
Research expert covering India
Leading risks of generative AI adoption in marketing in India 2023
Leading risks of generative artificial intelligence adoption in marketing in India in 2023
Attitude towards generative AI adoption in marketing in India 2023
Attitude towards generative artificial intelligence adoption in marketing in India in 2023
Professionals owning AI adoption for marketing within organizations worldwide 2024
Professionals owning the adoption and integration of artificial intelligence (AI) for marketing purposes within organizations according to marketing and business leaders worldwide as of July 2024
Main barriers to generative AI adoption in Spanish companies 2024
Main barriers to generative artificial intelligence (AI) adoption in companies in Spain in 2024
Adoption of AI compared to generative AI in enterprises worldwide in 2023
Artificial intelligence (AI) and generative AI adoption in businesses globally in 2023, by function
Adoption rate in business of generative AI in Singapore 2023
Rate of adoption of generative artificial intelligence (AI) in enterprise in Singapore 2023
Business adoption of Artificial Intelligence (AI) in Italy 2022-2023, by level
Adoption of Artificial Intelligence (AI) by businesses in Italy in 2022 and 2023, by level
Global marketers on generative AI benefits for social media marketing 2024
Leading benefits of using generative AI for social media marketing worldwide as of May 2024
Generative AI adoption by organizations worldwide 2023, by region
Adoption share of generative artificial intelligence (GenAI) by organizations worldwide in 2023, by region
Expected benefits from Generative AI in organizations worldwide 2024
Key benefits global organizations hope to achieve with the adoption of generative artificial intelligence (AI) as of 2024
Expected benefits from Generative AI in Spanish companies 2024
Key benefits organizations in Spain hope to achieve with the adoption of generative artificial intelligence (AI) in 2024
Adoption of AI solutions in Spanish companies 2023-2030
Adoption of artificial intelligence (AI) solutions in enterprises in Spain from 2023 to 2030
Worldwide generative AI revenue 2020-2032
Generative artificial intelligence (AI) revenue worldwide from 2020 with forecast until 2032 (in billion U.S. dollars)
Preparedness of global companies' strategy for generative AI adoption 2024
Self-assessed preparedness of organizations' strategy worldwide for the adoption of generative artificial intelligence (AI) as of 2024
Preparedness of companies' technology infrastructure for generative AI adoption 2024
Self-assessed preparedness of worldwide organizations' technology infrastructure for the adoption of generative artificial intelligence (AI) as of 2024
Adoption rate in business of AI worldwide and selected countries 2023
Rate of adoption and deployment of artificial intelligence (AI) in enterprise globally and in selected countries in 2023
Benefits of gen AI adoption according to advertising professionals in Europe 2024
Benefits of generative artificial intelligence (gen AI) adoption according to advertising industry professionals in Europe as of February 2024
Leading ways PRs used generative artificial intelligence (AI) in their workflow 2023
Leading ways public relations (PR) professionals used generative artificial intelligence (AI) in their workflow as of December 2023
Top GenAI challenges for social media marketing according to marketers worldwide 2024
Leading challenges of using generative artificial intelligence (GenAI) for social media marketing according to marketers worldwide as of May 2024
Generative AI adoption in global companies 2024, by function and expertise
Share of professionals using generative artificial intelligence (AI) in organizations worldwide as of 2024, by function and expertise
Generative AI adoption in global companies 2024, by function
Share of professionals using generative artificial intelligence (AI) in organizations worldwide as of 2024, by function
Generative AI tools & platforms used in marketing & advertising worldwide 2023
Leading generative artificial intelligence (AI) tools and platforms used in marketing and advertising worldwide as of July 2023
Attitudes of CMOs toward generative artificial intelligence (GenAI) worldwide 2024
Attitudes of chief marketing officers (CMOs) toward generative artificial intelligence (GenAI) worldwide as of July 2024
Top GenAI benefits for social media marketing according to marketers worldwide 2024
Leading benefits of using generative artificial intelligence (GenAI) for social media marketing according to marketers worldwide as of May 2024
Reasons for gen AI adoption by businesses in Europe 2024
Reasons for generative artificial intelligence (gen AI) adoption by businesses according to advertising industry professionals in Europe as of February 2024
Attitudes toward generative AI among marketers worldwide 2023
Attitudes toward generative artificial intelligence (AI) among marketers worldwide as of November 2023
Preparedness of global companies' risk & governance for generative AI adoption 2024
Self-assessed preparedness of organizations' risk and governance worldwide for the adoption of generative artificial intelligence (AI) as of 2024
Preparedness of global companies' talent for generative AI adoption 2024
Self-assessed preparedness of organizations' talent worldwide for the adoption of generative artificial intelligence (AI) as of 2024
Top challenges to AI adoption in marketing in India 2023
Leading challenges to artificial intelligence adoption in marketing in India in 2023
Marketing areas where generative AI has greatest potential worldwide 2023
Marketing areas where generative artificial intelligence (AI) had the greatest potential according to marketers worldwide as of November 2023
Marketing areas where generative AI is used worldwide 2023
Marketing areas where generative artificial intelligence (AI) was used worldwide as of November 2023
Main generative AI use cases by Spanish companies 2024
Main generative artificial intelligence (AI) use cases by companies in Spain in 2024
Adoption of AI in marketing strategies in India 2023
Adoption of artificial intelligence in marketing strategies in India in 2023
AI adoption across different sectors in Nordic enterprises, 2021-2023
Artificial intelligence (AI) adoption across different sectors within Nordic organizations from 2021 to 2023
Generative AI's future economic impact on organizations worldwide 2023, by industry
Forecasted impact on organizations' revenue worldwide by the adoption of generative artificial intelligence (GenAI) in 2023, by industry
Most commonly adopted generative AI use cases worldwide in 2023, by function
Generative artificial intelligence (AI) use cases most commonly adopted in enterprises globally in 2023, by function
Challenges of implementing AI in digital advertising in Germany 2023
Challenges in implementing artificial intelligence (AI) within digital advertising according to among media professionals in Germany as of September 2023
Challenges of implementing AI in digital advertising in the UK 2023
Challenges in implementing artificial intelligence (AI) within digital advertising according to among media professionals in the United Kingdom (UK) as of September 2023
Challenges of implementing AI in digital advertising in Europe 2023
Challenges in implementing artificial intelligence (AI) within digital advertising according to among media professionals in Europe as of September 2023
Areas of gen AI according to advertising industry professionals in Europe 2024
Areas of generative artificial intelligence (gen AI) according to advertising industry professionals in Europe as of February 2024
Business attitudes toward generative AI in online brand interactions ANZ 2023
Marketing and customer experience professional attitudes toward the potential of generative artificial intelligence (GenAI) in online shopping interactions in Australia and New Zealand as of February 2023
Risk management initiatives towards generative AI implementation worldwide 2024
Initiatives taken to manage implementation risks of generative artificial intelligence (AI) by organizations worldwide as of 2024
Top purposes of AI and ML for influencer marketing worldwide 2024
Leading purposes of artificial intelligence (AI) and machine learning (ML) for influencer marketing worldwide as of February 2024
Benefits of AI in digital advertising in Europe 2023
Benefits of applying artificial intelligence (AI) and machine learning (ML) to digital advertising campaigns according to among media professionals in Europe as of September 2023
Adoption of Generative AI by consumer goods and retail sectors in the U.S. 2024
GenAI adoption according to CIOs of consumer goods and retail companies in the U.S. in 2024
Total funding of generative AI startups in India 2021-H1 2024
Cumulative funding of generative artificial intelligence startups in India from 2021 to first half of 2024 (in million U.S. dollars)
Banking sector gen AI spending worldwide 2023, with forecasts to 2030
Estimated value of the banking sector's generative artificial intelligence (AI) spending worldwide in 2023, with forecasts from 2024 to 2030 (in billion U.S. dollars)
Methods for increasing adoption of gen AI among companies in Europe 2024
Methods of increasing adoption of generative AI (gen AI) among companies according to advertising professionals in Europe as of February 2024
Usage plans for AI & ML in influencer marketing worldwide 2024, by shares
Share of marketing professionals planning on using artificial intelligence (AI) and machine learning (ML) for influencer marketing worldwide in the upcoming year as of February 2024
Top reasons why AI is applied in event marketing in Europe & the U.S. 2023
Leading reasons why artificial intelligence (AI) is applied in marketing events and webinars according to marketing professionals in the United States and selected countries in Western Europe as of September 2023
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