U.S. Pet Food Industry - Statistics & Facts | Statista

U.S. Pet Food Industry - Statistics & Facts | Statista

Statistics and facts on the pet food industry in the U.S.

The pet food industry comprises live animal purchases, pet food, pet supplies, pet services such as grooming and boarding, and vet care. Within the pet market itself, pet food was estimated to capture the highest sales in the United States in 2016. Vet care followed with the second largest sales amount in the sector. Pet supplies and OTC medicine rounded off the leading cash-generating categories.

The pet food market in the United States is a highly concentrated industry with five vendors accounting for about 70 percent of retail sales. The five competing companies are Nestlé, Mars, Big Heart, Colgate, and Blue Buffalo. New sales-driving opportunities can be observed in grain-free foods, natural foods, and raw frozen/refrigerated pet food.

On the demand side, the two most important target groups for marketers were pet owners aged between 45 and 54 years and between 55 and 64 years. Combined, they accounted for over 46 percent of total pet store revenue in 2016. During the shopping trip for dog and/or cat food, U.S. pet owners claimed to specifically look for product characteristics such as "real meat" or "high quality".

Photo: sxc.hu / Ale_Paiva

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