U.S. Pet Food Industry - Statistics & Facts

U.S. Pet Food Industry - Statistics & Facts

Statistics and facts on the pet food industry in the U.S.

The pet food industry comprises live animal purchases, pet food, pet supplies, pet services such as grooming and boarding, and vet care. Within the pet market itself, pet food captured the highest sales, amounting to 21.26 billion U.S. dollars in the United States in 2013. Pet supplies and OTC medicine came behind pet food with the next highest sales in the sector.

The pet food market in the United States is a highly concentrated industry with four vendors accounting for more than 80 percent of the retail sales. The four competing companies are Nestlé Purina PetCare, Mars Petcare U.S., Del Monte, and Procter & Gamble. New sales driving opportunities can be observed in grain-free foods, balanced diets, and foods for different age groups.

On the demand side, the two most important target groups for marketers were pet owners aged between 35 and 44 years and between 45 and 54 years. Combined, they accounted for 52 percent of total pet store revenue in 2013.

Photo: sxc.hu / Ale_Paiva

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