The pet store market in the United States is a highly concentrated industry with two companies, PetSmart and PetCo, accounting for about 60 percent of the market. For both dry dog and dry cat food, private label products hold the largest share of the market, followed by Pedigree and Meow Mix, respectively. New sales-driving opportunities can be observed in grain-free foods, natural foods, and clean label pet foods.
On the demand side, the two most important target groups for marketers were pet owners aged between 45 and 54 years and between 55 and 64 years. Combined, they accounted for over 48 percent of total pet store revenue in 2017. During the shopping trip for dog and/or cat food, U.S. pet owners claimed to specifically look for health label claims such as "dental/oral hygiene" or "skin/coat".