The company comprises six different divisions: Frito-Lay North America (FLNA), Quaker Foods North America (QFNA), Latin America, North America Beverages (NAB), Europe Sub-Saharan Africa (ESSA) and Asia, Middle East and Africa (AMENA). According to PepsiCo’s most recent annual report, the company generated net revenue of 63.53 billion U.S. dollars worldwide in 2017. Food sales brought in 53 percent of global revenue, whereas beverage sales captured a share of 47 percent.
In 2017, Frito-Lay alone generated about 15,798 million U.S. dollars in revenue, accounting for about 25 percent of total PepsicCo's revenue worldwide. In this segment, brands such as Lay's or Doritos are competing against other products. In the beverage segment, PepsiCo always has to face the so-called “Pepsi challenge” as competing with Coca-Cola. The latest publications show that the soft drink Pepsi has a brand value of about 10.5 billion U.S. dollars, compared to a brand value of 68 billion U.S. dollars for Coca-Cola.