The company comprises six different divisions: Frito-Lay North America (FLNA), Quaker Foods North America (QFNA), Latin America, North America Beverages (NAB), Europe Sub-Saharan Africa (ESSA) and Asia, Middle East and Africa (AMENA). According to PepsiCo’s most recent annual report, the company generated net revenue of over 67 billion U.S. dollars worldwide in 2019. Food sales brought in 54 percent of global revenue, whereas beverage sales captured a share of 46 percent.
In 2019, Frito-Lay alone generated over 17 billion U.S. dollars in revenue, accounting for about one quarter of PepsicCo's total revenue worldwide. In this segment, brands such as Lay's or Doritos are competing against other products. In the beverage segment, PepsiCo always has to face the so-called “Pepsi challenge” as competing with Coca-Cola. The latest publications show that the soft drink Coca-Cola had a brand value of over six times that of Pepsi.