PepsiCo - Statistics & Facts

PepsiCo, Inc. is based in Purchase, NY, United States and is one of the leading multinational food and beverage companies. It ranked as one of the largest companies worldwide in terms of market value, and the leading consumer packaged goods company in the United States, generating sales of nearly 26 billion U.S. dollars in 2017. As of 2018, Pepsi was advertised on TV more than any other beverage in the United States.

The company comprises six different divisions: Frito-Lay North America (FLNA), Quaker Foods North America (QFNA), Latin America, North America Beverages (NAB), Europe Sub-Saharan Africa (ESSA) and Asia, Middle East and Africa (AMENA). According to PepsiCo’s most recent annual report, the company generated net revenue of 63.53 billion U.S. dollars worldwide in 2017. Food sales brought in 53 percent of global revenue, whereas beverage sales captured a share of 47 percent.

In 2017, Frito-Lay alone generated about 15,798 million U.S. dollars in revenue, accounting for about 25 percent of total PepsicCo's revenue worldwide. In this segment, brands such as Lay's or Doritos are competing against other products. In the beverage segment, PepsiCo always has to face the so-called “Pepsi challenge” as competing with Coca-Cola. The latest publications show that the soft drink Pepsi has a brand value of about 10.5 billion U.S. dollars, compared to a brand value of 68 billion U.S. dollars for Coca-Cola.

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Market share

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