Children's Food and Beverages - Statistics & Facts
Children are a special target group to food marketers as they tend to influence their parents’ buying decisions while grocery shopping. Additionally, they will have their own purchasing power in the near future. U.S. retailers recorded sales of children's food and beverages amounting to about 35.06 billion U.S. dollars in 2015 and the market has not been saturated yet: retail sales are expected to reach nearly 41.09 billion U.S. dollars by 2018.
In the U.S. restaurant industry one of the leading trends was healthful kids’ meals in 2016. The leading trends in kids' meals, specifically, were mostly related to the nutritional value of the food, with healthful kids' meals, fruit and vegetable side options, and whole grain items ranking as the top three.
When it comes to economic challenges that many U.S. families are facing today, kids are especially vulnerable. According to a 2015 survey, 16.6 percent of the households with children under the age of 18 reported some sort of food insecurity. The children who live with only their mother were the most affected. In 2015, about 7.96 million of U.S. children living in a single parent household with their mother received food stamps. In the same year, the number of children receiving food stamps in nuclear families amounted to some 6.42 million. The figures were considerably smaller for children living with only their father or children living with neither parent, amounting to some 0.59 and 0.98 million respectively.
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