Online dating - Statistics & Facts

Online dating is no longer seen as a last attempt for the desperate and lonely to find their soul mate. The stigma is beginning to dissipate as an increasing amount of Americans believe that online dating is now socially acceptable. During an April 2017 survey, 84 percent of dating app users stated that they were using online dating services to look for a romantic relationship. A further 43 percent used online dating for friendly contact and only 24 percent of respondents stated that that they used online dating apps and services explicitly for sexual encounters. The same survey also found that there were more male internet users who were currently using dating sites or apps than female users. Dating sites and apps were most popular among younger internet users - 30 percent of U.S. internet users aged 18 to 29 years were currently using dating sites or apps and a further 31 percent had done so previously.

Current online dating site users explained their reasons for using online dating sites or apps with answers that included finding someone for a long term relationship or even marriage and the chance to meet people who just want to have fun. According to another recent survey of dating site users, 66 percent of U.S. singles used online dating to expand their dating pool. Other common reasons for using online dating sites or apps were the pre-screening of dates as well as easier conversation.

As of April 2017, the leading dating website in the United States was Match.com with a U.S. online user awareness reach of 67 percent. Closest competitors were eHarmony.com, ChristianMingle and dating app Tinder. As of the first quarter of 2017, the Match Group had 3.44 million paid subscribers across all its platforms in North America. Dating apps are also a lucrative business - as of February 2017, some of the highest-grossing social apps in the Apple App Store worldwide were dating apps. In the United States, the top revenue generating iOS dating app was Match with monthly app revenues of 1.3 million U.S. dollars.

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