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Yum! Brands - statistics & facts

Yum! Brands is a quick service restaurant (QSR) company headquartered in Louisville, Kentucky. It was first launched in 1997 as Tricon Global Restaurants, a subsidiary of PepsiCo, but later separated and renamed as part of PepsiCo’s exit from the restaurant business. Today, the company owns and franchises a number of popular restaurants such as Kentucky Fried Chicken (KFC), Pizza Hut, Taco Bell, and The Habit Burger Grill. In October 2016, Yum! Brands spun off their Chinese operations into Yum China a privately held company that not only operates all KFC, Pizza Hut, and Taco Bell restaurants in mainland China but also has full rights to several other quick service restaurant chains. In 2020, the revenue of Yum China exceeded eight billion U.S. dollars, making Yum China the largest restaurant chain in China.

Which of Yum! Brands’ subsidiaries is the most successful?

In 2021, nearly all of Yum! Brands’ subsidiaries were listed among the ten most valuable QSR brands worldwide. With a brand value of over 18 billion U.S. dollars, KFC is the most valuable of the three subsidiaries. The famous American fast-food franchise has driven revenue figures for its parent company for several years, it also accounted for most of Yum! Brands’ reported global revenue of over five billion U.S. dollars in 2021. While the Pizza Hut and Taco Bell have been generating less revenue than their Kentucky-based counterpart in the past, both brands have increased their revenue figures in recent years. Pizza Hut, although not as successful as Taco bell in terms of revenue, managed to receive a higher satisfaction score among consumers. In 2021, the American Consumer Satisfaction Score (ACSI) for Pizza Hut restaurants was 78, while Taco Bell received a score of 74.

Global expansion of Yum! Brands

As evidenced by the company’s recent acquisition of The Habit Burger Grill in 2020, Yum! Brands is taking steps to enter into new markets, expand its global operations, and increase its worldwide unit count. In 2021, the number of Yum! Brands restaurants worldwide exceeded 53 thousand, and the brand operated in more than 150 countries and territories. KFC accounted for the largest number of establishments in 2021, with nearly 27 thousand units worldwide. Compared to KFC’s presence in 149 countries, Taco Bell, an American chain of Mexican-inspired quick service restaurants, had international outposts in only 32 other regions.


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