Yum! Brands - statistics & facts

Yum! Brands is a quick service restaurant (QSR) company headquartered in Louisville, Kentucky. It was first launched in 1997 as Tricon Global Restaurants, a subsidiary of PepsiCo, but later separated and renamed itself as part of PepsiCo’s exit from the restaurant business. Today, the company owns and franchises a number of popular fast food restaurants in the U.S. such as Kentucky Fried Chicken (KFC), Pizza Hut, Taco Bell, and The Habit Burger Grill. In October 2016, Yum! Brands spun off their Chinese operations into Yum China. This privately held company not only operates all KFC, Pizza Hut, and Taco Bell restaurants in mainland China but also has full rights to several other quick service restaurant chains. In 2022, the revenue of Yum China Holdings exceeded nine and a half billion U.S. dollars, making it the largest restaurant chain in China.

Which of Yum! Brands’ subsidiaries is the most successful?

Nearly all of Yum! Brands’ subsidiaries were listed among the ten most valuable QSR brands worldwide in 2022. With a brand value of over 22 billion U.S. dollars, KFC was the most valuable of the subsidiaries that year. The famous American fast-food franchise has driven revenue figures for its parent company for many years and continued to account for the largest share of Yum! Brands’ global revenue in 2022. Even though Pizza Hut and Taco Bell have generated less revenue than their Kentucky-based counterpart, both brands reported revenues totaling at least one billion U.S. dollars in 2022. Pizza Hut, although not as successful as Taco bell in terms of revenue, managed to receive a higher satisfaction score among consumers. In 2022, the American Consumer Satisfaction Score (ACSI) for Pizza Hut restaurants was 77 and Taco Bell’s ACSI score was 72.

Global expansion of Yum! Brands

As evidenced by the company’s acquisition of The Habit Burger Grill in 2020, Yum! Brands is taking steps to enter new markets, expand its global operations, and increase its worldwide unit count. The number of Yum! Brands restaurants worldwide grew to over 55 thousand in 2022, and the brand operated in over 100 countries and territories throughout that year. KFC accounted for the largest number of Yum! Brands restaurants in 2022, with around 27.7 thousand units across the globe. Meanwhile, Pizza Hut had around 19 thousand establishments worldwide. Compared to KFC’s presence in 149 countries, Taco Bell, an American chain of Mexican-inspired quick service restaurants, had international outposts in only 32 other regions. Meanwhile, The Habit Burger Grill, only had international outposts in three countries.

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Revenue of Yum! Brands worldwide: 6.84bn USD

Total assets of Yum! Brands worldwide: 5.85bn USD

Net income of Yum! Brands worldwide: 1.33bn USD

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Revenue of Yum! Brands worldwide from 2012 to 2022 (in billion U.S. dollars)

Quick-Service & Casual Dining Restaurants

Revenue of Yum! Brands 2012-2022

Quick-Service & Casual Dining Restaurants

Revenue of Yum! Brands 2014-2022, by brand

Quick-Service & Casual Dining Restaurants

Number of Yum! Brands restaurants 2017-2022, by brand

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Industry overview

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Most valuable QSR brands worldwide 2022
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Consumer spending in the quick service restaurant (QSR) sector in the United States from 2004 to 2022 (in billion U.S. dollars)
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Number of businesses in the quick service restaurant sector in the United States from 2011 to 2022 (in 1,000s)

Company financials

Premium Statistic Revenue of Yum! Brands 2012-2022
Revenue of Yum! Brands 2012-2022
Revenue of Yum! Brands worldwide from 2012 to 2022 (in billion U.S. dollars)
Premium Statistic Revenue of Yum! Brands 2014-2022, by brand
Revenue of Yum! Brands 2014-2022, by brand
Revenue of Yum! Brands worldwide from 2014 to 2022, by brand (in billion U.S. dollars)
Premium Statistic Company sales of Yum! Brands 2012-2022
Company sales of Yum! Brands 2012-2022
Company sales of Yum! Brands worldwide from 2012 to 2022 (in billion U.S. dollars)
Premium Statistic Operating income of Yum! Brands 2012-2022
Operating income of Yum! Brands 2012-2022
Operating income of Yum! Brands worldwide from 2012 to 2022 (in billion U.S. dollars)
Premium Statistic Net income of Yum! Brands 2012-2022
Net income of Yum! Brands 2012-2022
Net income of Yum! Brands worldwide from 2012 to 2022 (in billion U.S. dollars)
Premium Statistic Total assets of Yum! Brands 2012-2022
Total assets of Yum! Brands 2012-2022
Total assets of Yum! Brands worldwide from 2012 to 2022 (in billion U.S. dollars)
Premium Statistic Franchise and property revenues of Yum! Brands 2012-2022
Franchise and property revenues of Yum! Brands 2012-2022
Franchise and property revenues of Yum! Brands worldwide from 2012 to 2022 (in billion U.S. dollars)

Establishments

Premium Statistic Number of Yum! Brands units 2014-2022
Number of Yum! Brands units 2014-2022
Number of Yum! Brands units worldwide from 2014 to 2022
Premium Statistic Number of Yum! Brands restaurants 2017-2022, by brand
Number of Yum! Brands restaurants 2017-2022, by brand
Number of Yum! Brands restaurants worldwide from 2017 to 2022, by brand
Basic Statistic Number of countries where Yum! Brands operates 2010-2022, by brand
Number of countries where Yum! Brands operates 2010-2022, by brand
Number of countries where Yum! Brands operates worldwide from 2010 to 2022, by brand
Premium Statistic Number of Yum! Brands restaurants 2014-2022, by mode of operation
Number of Yum! Brands restaurants 2014-2022, by mode of operation
Number of Yum! Brands restaurants worldwide from 2014 to 2022, by mode of operation

Brand perception

Premium Statistic Advertising expenses of Yum! Brands 2015-2022
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American Customer Satisfaction Index: KFC restaurants in the U.S. 2000-2023
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American Customer Satisfaction Index scores of Taco Bell restaurants in the United States from 2000 to 2023
Premium Statistic Taco Bell brand profile in the United States 2022
Taco Bell brand profile in the United States 2022
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