Stacy Jo Dixon
Research expert covering social media usage worldwide
Detailed statistics
Most used social networks 2024, by number of users
Detailed statistics
Most used social networks 2024, by number of users
Detailed statistics
Most used social networks 2024, by number of users
Worldwide digital population 2024
Number of internet and social media users worldwide as of July 2024 (in billions)
Number of global social network users 2017-2028
Number of social media users worldwide from 2017 to 2028 (in billions)
Social media: active usage penetration in selected countries and territories 2024
Active social network penetration in selected countries and territories as of April 2024
Global year-on-year social media audience growth 2024
Year-on-year audience growth of selected social media platforms worldwide as of January 2024
Media usage in an online minute 2023
Media usage in an internet minute as of December 2023
Most used social networks 2024, by number of users
Most popular social networks worldwide as of April 2024, by number of monthly active users (in millions)
Most popular global mobile messaging apps 2024
Most popular global mobile messenger apps as of April 2024, based on number of monthly active users (in millions)
Leading iPhone apps worldwide 2023, by revenue
Leading iPhone apps in the Apple App Store worldwide in June 2023, by revenue (in million U.S. dollars)
Leading iPhone social media apps worldwide 2023, by downloads
Leading iPhone social networking apps worldwide in June 2023, by number of downloads (in millions)
Global leading downloads Android mobile apps 2024
Most downloaded mobile apps from the Google Play Store worldwide in March 2024 (in millions)
Countries with the most Instagram users 2024
Leading countries based on Instagram audience size as of January 2024 (in millions)
Instagram: countries with the highest audience reach 2024
Countries and territories with the highest Instagram audience reach as of April 2024
Instagram: distribution of global audiences 2024, by age group
Distribution of Instagram users worldwide as of April 2024, by age group
Instagram: distribution of global audiences 2024, by gender
Distribution of Instagram users worldwide as of January 2024, by gender
Instagram: distribution of global audiences 2024, by age and gender
Distribution of Instagram users worldwide as of April 2024, by age and gender
Instagram accounts with the most followers worldwide 2024
Instagram accounts with the most followers worldwide as of April 2024 (in millions)
Instagram: global content performance 2022, by type
Distribution of Instagram content performance worldwide as of July 2022, by content type
Instagram: average reach per post 2023-2024, by format
Average user reach per post on Instagram from 2023 to 2024, by format
Instagram: post engagement 2023-2024, by format
Average engagement on Instagram posts from 2023 to 2024, by format
Countries with the most Snapchat users 2024
Leading countries based on Snapchat audience size as of April 2024 (in millions)
Snapchat: usage penetration in selected countries and territories 2024
Snapchat audience reach in selected countries and territories as of April 2024
Daily active users of Snapchat 2014-2024
Number of daily active Snapchat users from 2nd quarter 2014 to 2nd quarter 2024 (in millions)
Daily active users of Snapchat 2014-2024, by region
Number of daily active Snapchat users from 2nd quarter 2014 to 2nd quarter 2024, by region (in millions)
Snapchat: global subscription users 2023-2024
Number of Snapchat Plus (Snapchat+) subscribers worldwide from third quarter 2023 to 2nd quarter 2024 (in millions)
Snap quarterly ARPU 2016-2024
Snap's average revenue per user from 2nd quarter 2016 to 2nd quarter 2024 (in U.S. dollars)
Snap quarterly ARPU 2016-2024, by region
Snap's average quarterly revenue per user from 2nd quarter 2016 to 2nd quarter 2024, by region (in U.S. dollars)
Snapchat: distribution of global audiences 2024, by gender
Distribution of Snapchat users worldwide as of April 2024, by gender
Snapchat: distribution of global audiences 2024, by age and gender
Distribution of Snapchat users worldwide as of January 2024, by age and gender
Countries with the most TikTok users 2024
Countries with the largest TikTok audience as of July 2024 (in millions)
TikTok penetration in selected countries and territories 2024
TikTok penetration in selected countries and territories as of July 2024
TikTok: distribution of global audiences 2024, by age and gender
Distribution of TikTok users worldwide as of July 2024, by age and gender
TikTok user engagement in selected markets 2023
Monthly time spent on TikTok per user in selected markets worldwide in 2023 (in hours.minutes)
Most liked TikTok videos of all time 2023
Most popular TikTok videos based on total global likes as of March 2023 (in billions)
TikTok content visits 2023, by traffic source
Share of visits to TikTok videos from March 2023 to August 2023, by traffic source
TikTok: videos posted weekly 2023-2024, by account size
Average number of TikTok videos published per week in 2023 and 2024, by account size
TikTok: video views 2023, by length
Average TikTok video views from March 2023 to August 2023, by duration (in 1,000s)
Social media ad spend worldwide 2021-2028
Social media advertising spending worldwide from 2021 to 2028 (in billion U.S. dollars)
Social media ad spending worldwide 2019-2028, by device
Social media advertising spending worldwide from 2019 to 2028, by device (in billion U.S. dollars)
Mobile advertising spending worldwide 2007-2024
Mobile advertising spending worldwide from 2007 to 2024 (in million U.S. dollars)
Digital advertising revenue for major internet companies 2023-2027
Digital advertising revenues of major internet companies worldwide in 2023 and 2027 (in billion U.S. dollars)
Social media share in digital video ad revenue 2022-2027, by platform
Share of selected social media platforms in digital video advertising revenue worldwide in 2022 and 2027
Growth of social media ad revenue worldwide 2023, by platform
Change in advertising revenue of selected social media platforms worldwide in 2023
Leading benefits of social media marketing according to marketers worldwide 2024
Leading benefits of social media marketing according to marketers worldwide as of January 2024
Leading social media platforms used by marketers worldwide 2024
Leading social media platforms used by marketers worldwide as of January 2024
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)